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L'Oréal hires former BK marketer Power

By John Reynolds, 17 April 12, 08:30

Sarah Power, the former UK and Ireland marketing director at Burger King, has resurfaced, leading ... Power left Burger King in January 2011 after four years with the fast-food chain. She was among several senior marketers to leave at the time. In her new role at the cosmetics and beauty company, which she took up earlier this month, Power oversees brands including Matrix, Pureology and L Or al ...

Digital killed the marketing star

By Eva MacIntosh, 24 February 12, 01:00

and Procter & Gamble signify a shift away from traditional marketing. ... , there are fears that marketing departments will face further downsizing. In the past three weeks, the three ... digital focus will boost its marketing efficiency. PepsiCo has made no comment on how many of its 8700 job cuts will hit its marketing department, but P G admits that marketing will be affected when it sheds ...

KFC recruits Gu marketer Farren

By Loulla-Mae Eleftheriou-Smith, 29 November 11, 08:30

KFC has hired Gu marketer Meg Farren as its marketing director of new concepts and strategy. ... director. She had been promoted from her role as marketing controller for Gu and Fru Puds in July. She will report directly to Jennelle Tilling, vice-president of marketing at KFC. Tilling said: 'We're looking ... this month, as it looks to emulate McDonald's success in the coffee market. ...

Tyrrells extends brand into popcorn

By John Reynolds, 29 November 10, 01:02

The company s push into the popcorn market will be two-pronged: firstly in shared bags, and then in single bags. Tyrrells is targeting the premium market with its offering and will compete against ... will be available in the same flavours in the New Year, priced at 59p. The move will be supported by a marketing ...