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Domino's hits £1m sales in a week through mobile transactions

By John Reynolds, 28 March 12, 09:41

The company today (28 March) updated the market on its 13-week period to 25 March. The pizza ... of digital marketing, which it says has boosted its online sales. Earlier this month, Marketing ... will not be taking our foot off the accelerator. We have a number of marketing initiatives and other programmes aimed ...

Domino's flags up virtues of low-cost digital marketing

By John Reynolds, 15 February 12, 10:03

% leap in online sales aided by low-cost digital marketing. ... more than 75% of their orders online. The company also flagged up its digital marketing strategy, citing email marketing and Twitter and Facebook initiatives, which it said "were relatively low cost". It also cited its above-the-line marketing campaigns as helping sales, including 'It's What We Do ...

The most irritating ads of 2011

By David Benady, 10 January 12, 01:00

As our research into 2011's most irritating ads reflects, marketers are under increasing pressure ... Marketers are irking the public with ads that relentlessly repeat a web address and use catchy jingles to lodge brand names in consumers' memories. This is according to Marketing's annual survey ... that have used this strategy. The marketers behind these campaigns are nonetheless adamant ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV ... wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV and Marketing, show that powerful branding is vital when the going gets tough. "Having a trusted brand is more important than ever when people start counting the pennies," argues Julia Porter, ITV marketing ...

CMOs fail to cope with real-time brand conversations, says IBM

By Matthew Chapman, 11 October 11, 01:55

The majority of chief marketers admit they are not sufficiently aware of real-time conversations ... The IBM research found that marketing chiefs from 64 countries and 19 industries recognised a shift in the way they engage with customers, but questioned whether their companies were prepared to manage the change. Though 82% of CMOs said they plan to increase their use of social media over ...

Italian restaurant chain discounts pull in consumer spend

By John Reynolds, 06 October 11, 10:00

's 'Meal for Two for 9' and Asda's 'Indian Meal for 4'. One of the reasons for the popularity ... of Asda (15%) in terms of consumer visit share. Tesco was confirmed as the dominant supermarket, with 31 ...

Apple usurps Google as most valuable global brand

By Ed Owen, 09 May 11, 01:01

Brown's annual Brandz survey combines attitudes to companies, market valuations, analyst reports ... value and is used by businesses to assess how much brand drives revenues, growth and market ... data, market valuations, analyst reports and risk profiles. Key Highlights of Research ...

New Year VAT increase to trigger £2.3bn consumer squeeze

By Ed Owen, 03 December 10, 12:45

Marketing strategies for the New Year may need to be adapted as consumers face a £2.3bn squeeze ... insignificant, but is actually going to have a major impact on many UK households' finances. "For marketers ...

BrandZ top 100 brands by value 2010

By Nicola Clark, 28 April 10, 08:00

and Bloomberg) Return to the main BrandZ feature from Marketing magazine ...

Biggest brands: Top 100 online advertisers 2010

By Adam Woods, 30 March 10, 12:00

While the recession cut a swathe through above-the-line media channels, digital marketing grasped ... by the prospect of solid ROI at a time when they were striving to cut marketing costs. 'Advertising budgets ... ' online marketing abilities, allied to a general trend of online price deflation, has helped to take some ... , affiliate marketing, mobile and online display in general). Overall, financial services was the biggest ...