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VIDEO: Subway's Akhtar 'economy is the biggest challenge'

27 January 12, 01:30

Manaaz Akhtar, marketing director, Subway talks about the best advice she's ever been given ... In Marketing's new, quick-fire video interview, Akhtar outlines Subway's health credentials and sponsorship of 'The Biggest Loser', saying, "we've got a great story to tell" brightcove.createExperiences(); Read The Marketing Interview with Manaaz Akhtar here. ...

Helen Edwards: Marketers beware the pursuit of happiness

By Helen Edwards, PPA, Business columnist of the year, 25 January 12, 01:00

Suppose you learned today that your brand had achieved a new high on some significant measure: awareness, say, or market share. Would you be happy? Sure you would. You'd have every reason to feel ... in marketing, an MBA from London Business School and is a partner at Passionbrand 30 SECONDS ON: HAPPY ...

Marketing magazine revamps with new design, a picture cover and refreshed content

By Staff, 11 January 12, 08:00

Marketing magazine has revamped its look and content for 2012, including a move to a picture cover ... The redesigned Marketing, published today (11 January 2012), is fresh, contemporary and with enhanced content for its readership of marketing directors and brand managers. The most striking change ... , by head of features Nicky Clark. Noelle McElhatton, Marketing's editor, said a redesign had been ...

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

examines the consumer issues that will affect marketers most over the coming 12 months

The most irritating ads of 2011

By David Benady, 10 January 12, 01:00

As our research into 2011's most irritating ads reflects, marketers are under increasing pressure ... Marketers are irking the public with ads that relentlessly repeat a web address and use catchy jingles to lodge brand names in consumers' memories. This is according to Marketing's annual survey ... that have used this strategy. The marketers behind these campaigns are nonetheless adamant ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

Although the economy has continued to provide a headache for marketers, some TV advertising managed ... never been higher up the agenda. Adwatch of the Year, which aggregates data from Marketing's weekly ... Spencer, Kellogg, National Lottery and Comparethemarket.com) and losers (Asda, Sainsbury's and The Co ... ' Flintoff, whose down- to-earth persona struck a chord with the brand's target market. In the three months ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

By Rachel Barnes, 07 December 11, 12:00

Delegates who gathered at The Marketing Society's annual conference were left in no doubt ... fundamental issues, they will fall by the wayside in the face of emerging markets, which are bursting with creativity and confidence. That was the call to arms issued to the creme de la creme of the marketing industry at The Marketing Society's annual conference. The shadow of George Osborne's gloomy Autumn ...

Is there a silver lining for brands in the fallout from the euro crisis?

By Noelle McElhatton, 06 December 11, 08:00

for such an outcome. The drinks company, and its chief marketing officer, Andy Fennell, have long hailed the value of deflecting the brand owner s energies away from Europe toward the emerging markets. Fennell took ... our review of The Marketing Society conference in this week's issue of Marketing). Other ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards ... S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott Mead ... are placed, subscribe here . A collaboration between Event and Marketing magazines, The Brand Event Awards celebrated the event marketing strategies of some of the globe's biggest brands. The event ...

Food Advertising Unit to study effect of ads on children

By John Reynolds, 01 December 11, 09:00

advertising viewed by children, in response to the government's crackdown on 'inappropriate' marketing ... up criteria for good practice in food marketing. The 'Responsibility Deal' has so far concentrated ... and in peer-to-peer marketing. The AA declined to comment. The DoH was unavailable for comment ...