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Female marketers make their mark on Power 100

By Nicola Clark, 17 May 12, 01:00

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making ... Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Marketing unveils the definitive guide to the UK's most powerful marketers. ... Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

of the forthcoming Olympics marketing blackout period. ... in the campaign. Manaaz Akhtar, the head of marketing for Subway, denied that the athletes activity was ambush marketing, adding that it was a long-term programme and not timed around the Olympics. In the US ... be "taking down all marketing material" during the Locog-imposed "blackout", which runs from 18 July to 15 ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

for its UK vice-president of marketing ... -edge techniques. Last month, however, it turned to the oldest marketing trick in the book to launch its ... , Ian Cranna, who was appointed as Starbucks UK and Ireland vice-president of marketing at the end ... It is for this reason that baristas will take centre-stage in Starbucks' marketing efforts through a press and digital ...

L'Oréal hires former BK marketer Power

By John Reynolds, 17 April 12, 08:30

Sarah Power, the former UK and Ireland marketing director at Burger King, has resurfaced, leading ... Power left Burger King in January 2011 after four years with the fast-food chain. She was among several senior marketers to leave at the time. In her new role at the cosmetics and beauty company, which she took up earlier this month, Power oversees brands including Matrix, Pureology and L Or al ...

Starbucks enters energy drinks market with green coffee

By Sarah Shearman, 22 March 12, 08:50

there will be any marketing activity around the launch. The news comes shortly after Starbucks announced it is making a bid for the luxury home coffee-machine market with a device it has branded Verismo , to compete ... -through shops. Britvic's recent Soft Drinks Report showed the glucose and stimulants drinks market ...

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the premium and value ends. It quotes senior marketers from Procter Gamble, Reckitt Benckiser ...

Digital killed the marketing star

By Eva MacIntosh, 24 February 12, 01:00

and Procter & Gamble signify a shift away from traditional marketing. ... , there are fears that marketing departments will face further downsizing. In the past three weeks, the three ... digital focus will boost its marketing efficiency. PepsiCo has made no comment on how many of its 8700 job cuts will hit its marketing department, but P G admits that marketing will be affected when it sheds ...

Domino's flags up virtues of low-cost digital marketing

By John Reynolds, 15 February 12, 10:03

% leap in online sales aided by low-cost digital marketing. ... more than 75% of their orders online. The company also flagged up its digital marketing strategy, citing email marketing and Twitter and Facebook initiatives, which it said "were relatively low cost". It also cited its above-the-line marketing campaigns as helping sales, including 'It's What We Do ...