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KFC takes on McDonald's with coffee ads

By John Reynolds, 01 November 11, 08:30

's success in the coffee market.

Domino's Pizza to open store in Tesco

By Matthew Chapman, 12 October 11, 02:01

s chief executive said that the new initiative offered the brand an opportunity "to target a new market ...

CMOs fail to cope with real-time brand conversations, says IBM

By Matthew Chapman, 11 October 11, 01:55

The majority of chief marketers admit they are not sufficiently aware of real-time conversations ... The IBM research found that marketing chiefs from 64 countries and 19 industries recognised a shift in the way they engage with customers, but questioned whether their companies were prepared to manage the change. Though 82% of CMOs said they plan to increase their use of social media over ...

Italian restaurant chain discounts pull in consumer spend

By John Reynolds, 06 October 11, 10:00

's 'Meal for Two for 9' and Asda's 'Indian Meal for 4'. One of the reasons for the popularity ... of Asda (15%) in terms of consumer visit share. Tesco was confirmed as the dominant supermarket, with 31 ...

Yum! to refranchise Pizza Hut UK

By Loulla-Mae Eleftheriou-Smith, 06 October 11, 10:02

: "Consistent with its strategy of focusing on high growth, high return markets, Yum! Brands has decided ... -owned restaurants and to serve as a master franchisee for the market. "The UK market is well developed ...

Domino's Pizza receives boost by gourmet pizza range

By John Reynolds, 28 September 11, 09:25

and pinch market share from the likes of Pizza Hut. Domino's gourmet range was supported its sponsorship ... and confident that we will finish the year in line with market expectations." Moore is stepping down ...

We'll Call You - Caffe Nero

14 September 11, 12:00

that offer the service? CN: Erm, I'll have to check with our marketing team on that, I can't confirm ... . (Marketing is put on hold for three minutes.) CN: Just bear with me and I'll try and contact the marketing staff. (Marketing is put on hold for a further three minutes.) CN: Hello, sorry to keep you ...

Costa Coffee rolls out 'sharing' variants

By John Reynolds, 13 September 11, 08:30

coffee, Reserve, which also uses the "pour-over" method. Kevin Hydes, head of UK marketing at Costa ...

Department of Health moots consumer 'calorie-reduction challenge'

By Gemma Charles, 13 September 11, 08:30

The "food network" of the Responsibility Deal, which involves brands making pledges to help combat issues such as obesity and high salt intake, has identified calorie-reduction as a target. A DoH document seen by Marketing proposes a "calorie-reduction challenge to which industry and others could ...

PizzaExpress launches biggest rebrand to date

By Matthew Chapman, 07 September 11, 12:47

The brand overhaul is being introduced as part of PizzaExpress's activity to maintain its market share and see off challenges from established players such as Pizza Hut and new chains including Rossopomodoro. The new logo, which replaces the previous blue and white version, is a homage to the black ...