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Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Direct Line Group recruits former HSBC marketer Evans

By Alex Brownsell, 17 May 12, 08:30

Insurer Direct Line Group has hired former HSBC marketer Mark Evans to the role of director ... operation, will report to chief marketing officer Rick Vlemmiks, who joined from British Gas in February . He began his career at Mars and has subsequently held marketing positions at 118118. The group ... marketing strategy. He said: "We've set ourselves various challenges which will enable us to better ...

MasterCard unveils PayPass digital wallet

By Alex Brownsell, 08 May 12, 09:34

and pin'." According to King, the service will be marketed around the concept of "simplicity" and a consistent buying experience. PayPass will be promoted with a combination of marketing from MasterCard ...

FindaProperty and Halifax launch home finder app

By Matthew Chapman, 08 May 12, 09:30

Halifax to be that bit different and quicker than the rest of the market and that s why Halifax is first ...

HSBC promotes Philip Mehl to pan-Euro role

By Alex Brownsell, 19 April 12, 08:48

HSBC has promoted marketer Philip Mehl to a pan-European role, as part of a shift in the marketing ... Mehl, previously UK marketing director, last month took up the new role of head of marketing, retail banking and wealth management Europe at HSBC. He will lead marketing communications across HSBC's European markets, which include the UK, France, Greece, Turkey, Malta, Armenia and Kazakhstan. Mehl, a ...

Barclays uses 'angry boy' viral to push Pingit app

By Alex Brownsell, 13 April 12, 08:30

." Separately, Barclays recently hired former BSkyB marketing director Andy Brent as its marketing ...

Barclays appoints former BSkyB executive Brent as top UK retail bank marketer

By Sarah Shearman, 14 March 12, 12:23

Barclays has hired Andy Brent, former BSkyB marketing director, as its marketing and customer ... , Brent spent a year as group brand marketing director at BSkyB . He has previously held senior marketing ... , chief marketing and customer officer, who left the business a few weeks ago. It is unknown whether he ... the RBB customer and marketing team. He will also sit on the UK RBB Executive Committee. Brent's role ...

Santander targets females with 'more human' marketing strategy

By Alex Brownsell, 07 March 12, 09:10

Santander has overhauled its marketing strategy in favour of a more "human" approach to appeal more ... that customers can save both when they are trying to, and when they are not. Keith Moor, UK marketing director at Santander, told Marketing it was important to add a greater "human" element to its advertising ...

Lloyds marketer Joe Clift leaves bank

By Alex Brownsell, 01 March 12, 11:24

Lloyds Banking Group marketer Joe Clift has left the high-street bank after three years ... and is understood to be seeking a new position He spent three years as brand and customer marketing director, first at Lloyds TSB under then-chief marketing officer Nigel Gilbert and latterly as part of Lloyds ... unified marketing operation and agency roster at the bank. Lloyds Banking Group unveiled a new ...

Barclays Pingit app attracts 120,000 downloads in five days

By Sarah Shearman, 22 February 12, 05:40

Marketing that the company was "very pleased" with the results so far. Barclays did not break down ... of online players like Paypal and Square," he said. Guy Herrington, interim marketing director for Barclays UK Retail and Business Banking, told Marketing that Pingit would form a "core part" of its marketing ...