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MasterCard unveils PayPass digital wallet

By Alex Brownsell, 08 May 12, 09:34

and pin'." According to King, the service will be marketed around the concept of "simplicity" and a consistent buying experience. PayPass will be promoted with a combination of marketing from MasterCard ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

Marketing quizzed O2 marketing director Sally Cowdry about the strategy behind last week's O2 ... ecommerce. How will you market the Wallet? We will first market direct to our base profiling ... conversion to happen and then it can move to bigger payments. It s a very nascent market. You see bits ... . And you may get 10% off your top up if you do it through your Wallet, so you can see the marketing ...

Barclaycard secures sponsorship of NEC venues

By Alex Brownsell, 01 March 12, 08:00

of experiential marketing and partnerships at Barclaycard, said: "It's about provide better, more engaging ...

Tesco boss Richard Brasher to chair Marketing Society Awards judging

By Staff, 30 January 12, 11:00

for this year's Marketing Society Awards for Excellence in association with Marketing. ... for this year's Award, including Vodafone group marketing director Saj Arshad, Barclaycard global chief marketing officer Nina Bibby, Kraft Foods Europe vice president marketing Daryl Fielding, and Marketing ... looking forward to chairing the judging of this year's Marketing Society Awards for Excellence. "I ...

Asda trademarks 'Asda Money'

By Matthew Chapman, 16 January 12, 09:15

Speculation is mounting that Asda will relaunch its 'Asda Financial Services' offering following ... its Asda Financial Services offering as a "flexible option to financial services" that provides "a friendlier approach to insurance and credit". Asda Financial Services currently covers products including an Asda Reward credit card, personal loans, insurance cover, child trust funds, travel money and a gas ...

MasterCard rolls out 'priceless' Brits competition

By Alex Brownsell, 10 January 12, 04:21

, MasterCard relaunched its long-term 'Priceless' marketing campaign with city-wide rewards programmes ...

MoneySupermarket.com promotes wider savings with Las Vegas ad

By Alex Brownsell, 06 January 12, 10:05

, MoneySupermarket.com director of consumer marketing, said: "In a year where the Bank of England predicts ...

Helen Edwards on Branding: Virgin modesty

By Helen Edwards, 30 November 11, 12:00

solid. Helen Edwards, PPA Columnist of the Year (Business Media), has a PhD in marketing and an MBA ...

What makes a great marketer?

By Daniel Farey-Jones, 23 November 11, 08:33

The question of what makes a marketing leader was answered by five very different senior marketers ... Grounsell, marketing director at Capital One; Sarah Speake, strategic marketing director at Google; Thomas Delabriere, marketing director at Innocent; Andrew Warner, senior director of marketing at Expedia, and Phil Rumbol, founder of creative agency 101 and former marketing director at Cadbury. Each was given 15 ...

Editor's Comment: TV's a lively corpse

By Noelle McElhatton, 22 November 11, 09:00

. Take the insurance market, for example. Success in acquiring customers depends on the timing of your ... -centric. So, will the departure of its marketing director Dominic Grounsell for the same role at More Th n ...