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Brand barometer: Car insurers, which one is most prominent online?

By Gemma Charles, 18 May 12, 08:30

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Female marketers make their mark on Power 100

By Nicola Clark, 17 May 12, 01:00

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making ... Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Direct Line Group recruits former HSBC marketer Evans

By Alex Brownsell, 17 May 12, 08:30

Insurer Direct Line Group has hired former HSBC marketer Mark Evans to the role of director ... operation, will report to chief marketing officer Rick Vlemmiks, who joined from British Gas in February . He began his career at Mars and has subsequently held marketing positions at 118118. The group ... marketing strategy. He said: "We've set ourselves various challenges which will enable us to better ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

comments from consumers, but how should marketers react? ... The proliferation of social media has offered marketers an unprecedented opportunity to become ... of a minority can take the shine off an ad, not to mention the marketing director's 'moment'. John ... . Turning sour How should marketers respond, however, if the commentary on Twitter or Facebook turns ...

My Secret Work Weapon: Show no fear when it comes to change - it's inevitable

By Jan Gooding, Global marketing director, Aviva, 04 April 12, 08:00

I have a mantra that my father told me when I was a child: 'Embrace change, because it's coming anyway.'

Bupa marketer McAnena departs to set up consultancy

By Alex Brownsell, 03 April 12, 08:30

MEC and marketing consultancy Added Value. McAnena s consultancy, Clearhound, launches next month ...

Confused.com extends Nectar partnership

By Alex Brownsell, 29 March 12, 10:41

-house. Mike Hoban, marketing director at Confused.com, said: "As a company, we understand how hard things ...

Brand barometer: High street banks, which is most prominent on the web?

By Gemma Charles, 17 February 12, 08:00

of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

RBS Insurance division to rebrand as Direct Line Group

By Alex Brownsell, 09 February 12, 02:10

commercial director Rick Vlemmiks to the role of chief marketing officer, UK and international. It also promoted Direct Line marketer Kerry Chilvers to the position of director of brand, customer and proposition ...

Social brands: Unilever shifts focus from social media to word of mouth

By Nicola Clark, 08 February 12, 11:20

Marketers are being urged to reappraise the value of fans and re-focus their social media activity ... media marketing as a key area for growth, referring to the way in which film studios are using social feedback to power marketing on opening weekends. "Now we are using social media to feed into innovation ...