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RBS brand director Smith departs in group marketing restructure

By Alex Brownsell and Sarah Shearman, 21 February 12, 08:30

RBS is to implement a new group marketing structure across its retail banking business, including ... marketing director. He replaces outgoing managing director for marketing and innovation Helen Page. A new set of senior marketers will report to Wise, with internal replacements being appointed. As a result, it is understood that several marketers will leave the organisation. RBS and NatWest brand ...

City Index to boost brand with integrated push

By Matthew Chapman, 08 February 12, 08:00

offerings with a series of integrated marketing campaigns. ... City Index has hired TMW to produce integrated marketing campaigns on a project-by-project basis with the first burst of activity focusing on its City Trading mobile app and free trading strategy seminars ... countries worldwide. Paul Cassidy, global head of marketing at City Index, said: "As our global presence ...

Merrill Lynch targets rich via luxury yacht mag

By Daniel Farey-Jones, 27 September 11, 03:20

last year , and will not carry advertising. It will offer a blend of superyacht market insight ...

Moneysupermarket.com aims for 'big brand' behaviour with ads

By Alex Brownsell, 07 September 11, 08:30

Price-comparison website Moneysupermarket.com plans to use its marketing to present itself as a ... Celebrity Big Brother contestants Jedward. Paul Troy, director of consumer marketing at Moneysupermarket ...

Legal & General targets consumers with personable brand

By Alex Brownsell, 07 September 11, 08:30

The company is understood to be gearing up for its biggest direct-to-consumer push in several years, using a combination of direct marketing and digital activity. It aims to more aggressively ... in helping customers on a day-to-day basis. Marketing materials such as brochures also aim to better reflect ...

Standard Life partners with The Independent for digital push

By Alex Brownsell, 27 April 11, 08:46

of marketing communications and group brand at Standard Life, said: "We've launched our holiday poll and prize ... marketing director , following the decision of top marketer Simon Gulliford to step down. Kelsall, who ...

Brand Health Check: RBS

By Rachel Barnes, 01 April 11, 09:00

of lead marketer Helen Page, RBS has strived to win over consumers with its 14-point 'Customer Charter ... -president of brand marketing Justin Basini, founder and chief executive of data-protection service Allow ... is repaid. Yet to do this, it must compete in a global and hugely competitive market, so that it can attract ...

Standard Life marketer Simon Gulliford to step down

By Alex Brownsell, 17 February 11, 12:45

Standard Life has promoted Bruce Kelsall to the role of group marketing director, following ... Gulliford, previously group marketing and communications director at Standard Life, will remain with the financial services brand as a consultant to the Standard Life executive team. Kelsall, who joined Standard Life in January 2010, previously held the role of commercial director at Barclays' UK retail ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

By Staff, 01 February 11, 11:11

As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 ... If you want to prove you are up there with the elite in marketing, it's time to submit your best work for consideration at the 2011 Marketing Society Awards for Excellence , in association with Marketing , and sponsored by BT. Over the past 26 years, The Marketing Society Awards have set ...

Former Tesco marketer Paulette Rowe joins banking start-up

By Alex Brownsell, 05 January 11, 10:10

Former Tesco Personal Finance marketer Paulette Rowe has joined new banking venture NBNK, which ... Rowe, who left her role as commercial and marketing director of Tesco s banking division in July 2009, has been appointed to the NBNK board. The venture is headed up by a number of leading financial industry figures, including the former chairman of insurer Lloyd's of London, Peter Levene, and ex ...