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Past celebrity stars of Morrisons ads

By Ed Owen, 16 March 11, 11:50

Marketing has revealed that cricketer 'Freddie' Flintoff will be the first celebrity face to front

Revolution publishes vodka calendar to showcase online shop

By Loulla-Mae Eleftheriou-Smith, 19 November 10, 09:56

-making equipment and clothing. Carl Morris, head of sales and marketing at Revolution, said: "The online shop ...

The best brands of 2010: choose your winner

By Staff, 21 October 10, 08:00

As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing ... The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV ... in its marketing. The marque's loyalty rate has risen steadily in 2010 and it is consistently recognised ... , sales are up and the gap between Hovis and Warburtons, which currently enjoys a bigger market share ...

Drinkaware launches next phase of campaign

By Gemma Charles, 02 September 10, 09:45

, Sainsbury s and Asda also contribute to the drive. The 5m outdoor ad campaign, "Why Let Good Times Go ...

Sector insight: Canned meals and meats

By Jane Bainbridge, 09 June 10, 12:00

market. Corned beef is the most popular variety of cold canned meat, but with its loyal shoppers ... -strapped workers. While the rise of the canned meat market may be surprising to some, the excellent performance ... and sugar, and format updates. Heinz continues to rule the roost in the baked-bean market; it has been a ...

Cadbury ditches 50-year-old Flake strapline

By John Reynolds, 03 June 10, 01:14

strategic marketing move, ending more than half a century of ads. ... Rumbol, the outgoing UK marketing director of Cadbury, said: "For the past seven months the UK Cadbury ...

Sector insight: Chicken and burger bars

By Jane Bainbridge, 19 May 10, 12:00

priorities after paying their bills. In 2009, Mintel estimates the UK eating-out market was worth 31.3bn ... in the same period. The combined chicken and burger market was worth 3.7bn in 2009. The recession ... -end eating out market has taken more of a hit. In general, the eating-out market has been better placed ...

Biggest brands: BrandZ top 100 global brands

By Nicola Clark, 27 April 10, 12:00

the downturn and continue to outperform the stock market. ... of the study - revealed exclusively by Marketing - strong brands continue to outperform the stock market ... 's bottom line. Ultimately, this could offer some much-needed leverage to marketers. The BrandZ research ... are shrinking in developed markets, another addictive habit is on the rise among consumers - the mobile phone ...

Sector insight: Champagne and sparkling wine

By Jane Bainbridge, 13 April 10, 03:15

, shoppers have traded down with gusto, so while Champagne sales have suffered, the sparkling wine market has ... - their costs have gone up as the retailers want to drop prices further. The UK is the biggest export market ... , only Heidsieck Monopole and Etienne Dumont increased their share of the market between 2008 and 2009 ...

Sector Insight: Coffee

By Jane Bainbridge, 30 March 10, 12:00

of the market has continued to perform strongly in the coffee sector. So, although out-of-home coffee drinking ... market (excluding coffee shops) grew by 17%. An increase in raw material prices has contributed to this rise, but trading up has also been a significant factor. In 2009 the market was worth 782m, according ...