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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

at the Olympics. He added that Heineken will draw back from running marketing activity around family events ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ... -biggest advertiser last year, said mobile marketing was "likely to play an important role in the company's marketing ... to increase among consumers, so, too, has the value and significance of mobile marketing," he added. A ...

Coke launches first new bottle size in almost 20 years

By Maisie McCabe, 19 March 12, 03:33

-of-sale activity will promote the new bottles at storefronts and chillers. Zoe Howorth, market activation ...

Facebook to broadcast more live FA Cup matches next season

By John Reynolds, 01 March 12, 08:00

of the English football competition, such as E.ON and Littlewoods, have primarily concentrated their marketing ...

Weighing up Twitter's branded adventure

By Sarah Shearman, 17 February 12, 08:00

with the unveiling of an offering that many marketers have been eagerly anticipating branded pages. The industry ... launched , for marketers to be able to create a proper destination for followers of their brands ... are directing consumers to the site in their marketing. The new profile pages give brands more control over ...

The most irritating ads of 2011

By David Benady, 10 January 12, 01:00

As our research into 2011's most irritating ads reflects, marketers are under increasing pressure ... Marketers are irking the public with ads that relentlessly repeat a web address and use catchy jingles to lodge brand names in consumers' memories. This is according to Marketing's annual survey ... that have used this strategy. The marketers behind these campaigns are nonetheless adamant ...

Review of the Year: Top 10 marketing mishaps in 2011

By Nicola Clark, 20 December 11, 10:30

, while marketers and agencies are at pains to underline the value of marketing to the bottom line, the past 12 months have been littered with marketing mishaps. Here are a few of the worst. 1 ... Rugby World Cup's arrival on UK shores. 8. FACEBOOK'S MARKETING MELTDOWN If there were an 'unlike ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

Marketers had reason to be concerned as the New Year arrived, but despite continued economic ... A year of volatile stock markets, slipping consumer confidence, depressed marketing budgets and ever-gloomier forecasts presented a headache for Britain's marketers. However, as 2011 has proved, a faltering economy does not equate to a dearth of ideas among marketers. The past 12 months have provided ...

SodaStream shifts strategy to focus on fun

By Maisie McCabe, 10 November 11, 10:55

SodaStream, the fizzy drinks maker, is shifting its marketing strategy ahead of Christmas ... marks a shift from SodaStream's global marketing campaign earlier this year which focused ... " under the direction of Hope, a former marketer at Greene King and Coca-Cola. Follow Maisie McCabe ...