Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 687 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Malibu launches VIP-themed Facebook app as part of summer style activity

By Sarah Shearman, 23 May 12, 11:42

, marketing director at Pernod Ricard UK, said the Malibutique pop-up last year was a "huge success ...

Vimto partners with Vevo to target teens

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 10:30

provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms. ... Fruit' messaging. The work comes after Vimto revealed it would be moving its marketing spend from TV ... Pritchard, brand manager, Vimto said: "This campaign builds on major investment in digital marketing ... . Compared to other carbonated drinks, sales of Vimto are relatively small. Market leader Coca ...

Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

of Sandrine Delabrière as marketing director for its UK portfolio. ... Delabri re joined Danone Waters three months ago from a marketing and innovation agency Pourquoi ... was filling a gap in the market, claiming that the drink would create a bridge for consumers to cross over into the water market. It is being supported by a two-month long outdoor push. Follow Loulla-Mae Eleftheriou ...

Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

celebration. The activity marks Premier Foods' marketing activity around the brand this year, since ... key brands, including Hovis and Mr Kipling . Nick Steel, director, insights and marketing services ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ...

Hovis launches British Farmers Loaf with £3.5m marketing push

By Sarah Shearman, 11 May 12, 04:50

Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new ... it was committed to doubling its annual marketing spend across its eight key brands, which include Hovis, while ... reduced its consumer marketing spend by 19% last year to 25.6m. ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

's summer marketing plans. With a pause for dramatic effect, he offers: 'Naked delivery drivers?' Gissing ... relationships, working with them on promotions and how we range stuff, looking after the marketing, consumer PR ... the Institute of Grocery Distribution, which show that the online market was worth 5.9bn in 2011 ...

Pepsi launches 'crowd surfing' football game for Xbox Live

By Sarah Shearman, 11 May 12, 09:15

game launched in multiple markets. The games will be promoted via video banners on the Xbox Live ... highly interactive gaming environment." Earlier this month, Pepsi unveiled its first global marketing ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

: 'I was only there for a few hours.' As a business leader, working in 190 markets across the world and spending 70% of his time travelling, a schedule comprising a meeting with Marketing in the morning ... delivering the annual lecture of The Marketing Society in the evening, is all in a day's work. It will be 10 ...

ISBA president Woods: Marketers must shape online regulation

By Alex Brownsell, 02 May 12, 03:00

Coca-Cola Great Britain & Ireland and ISBA president Jon Woods has called on the marketing industry ... to "shape the debate" on the regulation of online marketing, and not view the online space as a "lawless ... and voluntary initiatives to effect change. We should respond positively to this. He said marketers must "demonstrate a genuine preparedness" to cooperate with the government with regards to advertising and marketing ...