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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Laithwaites Wine names ex-Lloyds man as marketing chief

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 12:16

Laithwaites Wine, the international wine merchant, has named Mark Roberts as its new marketing ... of customer marketing for general insurance. Prior to joining Lloyds, he held a number of sales and marketing ... consideration and advocacy. The brand, which has a 15m marketing budget, has traditionally used direct marketing and in-store events to communicate with consumers, but the new appointment is understood to signal ...

Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

08 March 12, 12:00

. True consumer engagement demands greater sharing and, as with every other area of marketing ... , not an enemy to fear. NO - Emma Woods, Marketing director, PizzaExpress At PizzaExpress we believe ... marketing. At least the New Covent Garden Food Co was able to find out what customers really thought ...

Molson Coors launches Animée campaign for 'crucial' female market

By Loulla-Mae Eleftheriou-Smith, 27 February 12, 09:25

-the-line marketing drive for its Animée brand, said to target the "crucial" female sector, with sampling activity ... 15-week experiential campaign created by Sense Marketing, to run alongside a four-week sampling ... at Molson Coors, said: "The female market is crucial to the long term health of the UK beer industry. Anim e ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

Marketers had reason to be concerned as the New Year arrived, but despite continued economic ... A year of volatile stock markets, slipping consumer confidence, depressed marketing budgets and ever-gloomier forecasts presented a headache for Britain's marketers. However, as 2011 has proved, a faltering economy does not equate to a dearth of ideas among marketers. The past 12 months have provided ...

Innocent to launch 'Healthy New Year' on-pack promotion for smoothies

By Loulla-Mae Eleftheriou-Smith, 08 December 11, 01:31

back into a healthy lifestyle. Further marketing support for the promotion will feature ... yoga retreat in Spain, and a personal trainer. Two weeks ago, Marketing revealed Coca-Cola's plans to expand its marketing strategy to Innocent Drinks, kicking off with the revival of the brand's summer ...

Premier Foods shifts focus of 'Great Little Ideas' campaign

By John Reynolds, 25 October 11, 08:30

Premier Foods is overhauling its 'Great Little Ideas' marketing campaign to increase support ... Ambrosia marketer Helen Kemish. She takes up the position of head of strat-egic projects from Teresa Arbuckle, who has left to join Beko as marketing director. ...

The Glenlivet targets market leader through digital

By Gemma Charles, 28 June 11, 09:10

in digital as part of a plan to challenge market leader Glenfiddich.

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers ... Marketing's annual list of the industry's most influential people is the definitive guide to who really calls the shots. These marketers have cause to celebrate. Not only do they lead marketing ... 12 months. The selection process is a tough one, with the influence of both the marketer and brand ...

Yakult unveils revamped site with lifestyle focus

By Ed Owen, 10 May 11, 08:30

The revamped site is intended to increase interaction with consumers as Yakult aims to close the gap on Danone-owned market-leader Actimel. However, its Listen to your gut tagline will be retained ... and marketing director. The CRM push, created by direct marketing agency Elvis, will follow later this year. ...