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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

: 'I was only there for a few hours.' As a business leader, working in 190 markets across the world and spending 70% of his time travelling, a schedule comprising a meeting with Marketing in the morning ... delivering the annual lecture of The Marketing Society in the evening, is all in a day's work. It will be 10 ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Yazoo targets young men with £2m brand overhaul

By Loulla-Mae Eleftheriou-Smith, 15 March 12, 11:20

advertising, YouTube, Twitter and video on demand platforms. Jules Kramer, FrieslandCampina marketing director, told Marketing he intends to bring an extra 300,000 target consumers of 16- to 34-year-old males ... to close the gap between its 22% average market share and rival Frijj s 28% average share. Yazoo ...

TV art critic to chair Marketing Design Awards judging

By Staff, 30 August 11, 12:43

's Marketing Design Awards, hosted by Marketing magazine. ... National Portrait and British Animation Awards, has chaired the Marketing Design Awards. The Marketing Design Awards reward design and brand marketing agencies, consultancies and practices, in-house teams ... pleasure to be chairman of this year s judging panel for the Marketing Design Awards, Graham-Dixon said ...

Marketing, PR and digital: brands bring it all together

By Noelle McElhatton and Gemma Charles, 21 July 11, 12:01

Noelle McElhatton and Gemma Charles report from the inaugural Brand Republic Forum, where marketing ... It was an ambitious task: to bring top PR, marketing and digital professionals together to discuss ... Week, Marketing and Revolution joined forces to create this platform, it was clear that the crossover ... of the contribution of all the marketing disciplines, was echoed by Lego UK PR manager Emma Owen. 'For so many years ...

PepsiCo's Walkers wins first-ever Creative Effectiveness Grand Prix at Cannes

By Noelle McElhatton, 27 June 11, 09:18

campaign, a recent Marketing Society Awards gold winner, had scooped several Lions in 2010. The jury ...

Diageo CMO Andy Fennell: 'I want to see the core product in the agency change'

By Atifa Silk, 02 June 11, 10:00

In the second part of our two-part interview, Diageo's chief marketing officer talks about ... - Given your marketing challenges, what type of agency do you need today? There's one thing ... marketing for years. It's been a buzzword in agency land. Now it is absolutely required. If it ... on opportunities. - How is the role of your marketing directors evolving? They now need different kinds ...

Bacardi set for strategy review after appointment

By Gemma Charles, 24 May 11, 08:30

Bacardi is to review its global marketing strategy after the recent roll-out of its latest campaign

Diageo dispenses with 'lead agency' approach

By Gemma Charles, 06 April 11, 08:00

Diageo is overhauling the way in which it works with its marketing agencies. ... At a recent seminar organised by Diageo, and attended by agencies spanning all marketing disciplines, Diageo GB marketing director Philip Gladman unveiled plans to abolish the concept of a 'lead ... that it better reflects the modern marketing mix, including disciplines such as social media. Bryony Stickells ...