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Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

celebration. The activity marks Premier Foods' marketing activity around the brand this year, since ... key brands, including Hovis and Mr Kipling . Nick Steel, director, insights and marketing services ...

Kopparberg unveils 'un-established' marketing drive

By Gemma Charles, 14 May 12, 12:30

Kopparberg is set to unleash a £10m marketing campaign which aims to link the cider brand ... . Kopparberg head of marketing, Rob Calder, said: "This partnership elevates our continued support of new music ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

of the forthcoming Olympics marketing blackout period. ... in the campaign. Manaaz Akhtar, the head of marketing for Subway, denied that the athletes activity was ambush marketing, adding that it was a long-term programme and not timed around the Olympics. In the US ... be "taking down all marketing material" during the Locog-imposed "blackout", which runs from 18 July to 15 ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Pepsi unveils first global campaign

By Loulla-Mae Eleftheriou-Smith, 01 May 12, 08:30

Pepsi is launching its first global marketing campaign, with a strategy to align itself closely

Healthy snack brand Bear launches debut campaign

By John Reynolds, 13 April 12, 02:42

of marketing at Bear, believes the campaign will prompt a significant uplift in sales. She said: "The brand ... . Bear Yo Yos are sold in Tesco, Sainsbury's, Asda and other supermarkets. Follow John Reynolds ...

Kinder Chocolate to debut on TV

By John Reynolds, 12 April 12, 01:04

Ferrero has previously marketed its Kinder Surprise brand, a hollow egg with a gift inside, on television in the UK. But it is now looking to increase the market share of Kinder Chocolate, which ... in the UK with marketing campaigns also supporting Ferrero Rocher and the Ferrero Collection. The TV ad ...

John Smith's creates responsible drinking campaign around Grand National

By Loulla-Mae Eleftheriou-Smith, 11 April 12, 12:11

John Smith's is launching a marketing campaign urging consumers to drink responsibly at the Grand

James Bond to swig a Heineken in Skyfall

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 02:26

." The marketing deal was announced in February, revealing that Bond, played by Daniel Craig, will feature ...

Bulmers launches Perfect Pint AR activity

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 09:05

Bulmers, the cider brand, is launching an augmented reality marketing campaign tomorrow (6 April ... The campaign, created by agency Space, features predominantly in the on-trade market, with AR ... campaign in Morrisons, Tesco, Asda and Sainsbury's. On-trade outdoor messaging will encourage consumers ... . Gareth Turner, senior brand manager at Bulmers, told Marketing that it was important to show people how ...