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Wells & Young's marketing director Chris Lewis leaves for consultancy life

By Gemma Charles, 24 May 12, 09:00

Chris Lewis, the marketing director of Wells & Young's Brewing Company, is leaving the brewer ... Lewis, who joined the brewer five years ago from Carlsberg where he was marketing controller ... marketing for Estrella Damm. Lewis said: "It's never easy to leave a company where you have had so much ... had been taken on a replacement for Lewis or the future structure of the marketing team. ...

Kerry Foods marketing chief Chapman joins Kraft

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate ... The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe ... became international marketing officer at the company last September. His move comes less than a ... vice-president, marketing was to be scrapped. Instead, Kraft has appointed Chrystel Barranger ...

Batchelors targets women with 'female Pot Noodle'

By John Reynolds, 01 May 12, 08:30

Premier Foods-owned brand Batchelors is gearing up for a major marketing offensive for its new Deli ... Batchelors' Deli Box is currently being rolled out in Tesco branches ahead of listings in other major supermarkets in July. Batchelors marketing controller John Burton said Deli Box is likely ... believes Deli Box s point of difference is that it will be marketed to a female demographic. He said ...

Anheuser-Busch InBev's global CMO exits

By John Reynolds, 27 April 12, 01:15

Chris Burggraeve, Anheuser-Busch InBev's global chief marketing officer, has left the brewer ... It is not known whether Burggraeve, who joined the brewer in 2007, has a job to go to. He previously spent 12 years at Coca-Cola, where he held several senior marketing roles. Prior to that, he worked at Procter Gamble, holding a number of senior posts. Follow John Reynolds on Twitter ...

Muller hires Inpong to replace Rolston as UK marketing chief

By Loulla-Mae Eleftheriou-Smith, 23 April 12, 09:30

Muller Dairy has appointed Michael Inpong as its marketing director to lead the brand's £30m ... joins Muller from Lactalis-Nestl , where he has been marketing director of the chilled dairy division since 2007. Prior to this, Inpong held a number of marketing roles at Procter Gamble from 2001 ...

Laithwaites Wine names ex-Lloyds man as marketing chief

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 12:16

Laithwaites Wine, the international wine merchant, has named Mark Roberts as its new marketing ... of customer marketing for general insurance. Prior to joining Lloyds, he held a number of sales and marketing ... consideration and advocacy. The brand, which has a 15m marketing budget, has traditionally used direct marketing and in-store events to communicate with consumers, but the new appointment is understood to signal ...

Tesco ditches 20-year Value range and replaces it with Everyday Value

By John Reynolds, 04 April 12, 12:45

The Everyday Value range will feature brighter packaging than its predecessor. David Wood, Tesco UK marketing director, said: "Tesco was the first supermarket to launch a 'value' range back ... have also been reformulated to contain less sugar and fat. It is unclear what level of marketing ...

Carlsberg targets 'beer-haters' with Copenhagen lager

By Gemma Charles, 03 April 12, 08:30

of marketing, said: Over the next few months, we will be working closely with Asda and developing long ... The 4.5% beer, launched last year in Denmark, has secured its first UK listing, with Asda ... spritzer Eve, which featured Louise Redknapp as brand ambassador. While the product is still on the market ...

Digital killed the marketing star

By Eva MacIntosh, 24 February 12, 01:00

and Procter & Gamble signify a shift away from traditional marketing. ... , there are fears that marketing departments will face further downsizing. In the past three weeks, the three ... digital focus will boost its marketing efficiency. PepsiCo has made no comment on how many of its 8700 job cuts will hit its marketing department, but P G admits that marketing will be affected when it sheds ...

Subway's UK marketing chief on putting health and value at the heart of the brand

By Gemma Charles, 27 January 12, 12:30

Subway's UK head of marketing cites health and value as the main selling points that will broaden ... just a week before Manaaz Akhtar joined Subway from rival Burger King as UK head of marketing. 'It ... debut in Brighton in 1996, and now the UK and Ireland area is its biggest European market. A pre ... of Subway's ever-growing store network is not, however, reflected in its ranks of marketers; Akhtar oversees ...