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Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

fame and following as it can, to truly gain cultural traction in a market where puppets, performing ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

each other for market share. Tropicana, Innocent, Minute Maid to name a few. But back to lettuce ...

Starbucks sales boosted by Fairtrade espresso shot

By John Reynolds, 27 April 12, 09:21

, fuelled by a print and digital marketing campaign featuring baristas explaining how its coffees are made.

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

By Richard Warren, Joint chief executive, DLKW Lowe, 25 April 12, 12:00

Skip to table There isn't a more fascinating, complex issue in marketing at present than ... marketing one? Tesco's chief executive, Philip Clarke, talks about running the stores 'too hot ... is any sense of strategic marketing. I humbly suggest the following might merit consideration. First ...

Sector Insight: Cereal, energy and snack bars

By Jane Bainbridge, 18 April 12, 12:00

The growth of cereal bars as a breakfast substitute makes this a vibrant market. ... -eating occasions Kraft s Belvita launch has gone specifically for this market. More than a quarter (28%) of users ... investment and activity it ensures new brands enter the market to maintain shoppers interest. Demographics. Growth among 5-9 year-olds and 25 34 year-olds is positive for the market. But the rise ...

Sector Insight: Crisps and salty snacks

By Jane Bainbridge, 04 April 12, 08:53

in marketing and NPD, consumer interest in the category is strong. Price - Only six out of 10 shoppers ... ="121" height="140" />Sebastian Micozzi, Head of marketing, Walkers Crisps, PepsiCo In his present ... . Charlotte Brook-Chrispin, Director, Seabrooks Currently overseeing the marketing function, Brook ...

Domino's hits £1m sales in a week through mobile transactions

By John Reynolds, 28 March 12, 09:41

The company today (28 March) updated the market on its 13-week period to 25 March. The pizza ... of digital marketing, which it says has boosted its online sales. Earlier this month, Marketing ... will not be taking our foot off the accelerator. We have a number of marketing initiatives and other programmes aimed ...

Carbonated drinks dominate in recessionary climate, says Britvic

By Loulla-Mae Eleftheriou-Smith, 19 March 12, 08:44

in the take-home market. The rise demonstrates the continual rapid growth of the glucose and stimulants drinks market, which increased by 17% in value to 791.8m overall. The cold hot-drinks category ...

Brand barometer: Social media performance of Starbucks

By Gemma Charles, Public Affairs Editor, Marketing, 09 March 12, 12:00

A look at the performance of Starbucks in social media over the past four months.

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

By Gemma Charles, 09 February 12, 09:10

Authority (ASA), as part of a move to curb the online marketing of junk food to children. ... Gingerbread House: How Companies Are Marketing Junk Food to Children Online', which the CFC describes ... all forms of media. A CFC spokeswoman said: "The pervasive nature of online junk food marketing ... to face the music will it or will it not act to protect children from cynical junk food marketing ...