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Brand barometer: Carbonated drinks - which is most prominent on the web?

By Gemma Charles, 10 February 12, 03:00

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

By John Reynolds, 10 February 12, 09:45

-Cola by announcing a major investment in advertising and marketing. ... in advertising and marketing support. It mirrors a similar announced by Coca-Cola , which recently announced ... been losing market share to rival Coca-Cola. The swingeing job cuts are part of PepsiCo's aim ...

Marmite aims to spread love with Facebook e-cards

By Sarah Shearman, 10 February 12, 09:15

. Nicky Waymark, marketing manager at Unilever, said: "Our fans are crazy about Marmite so we are always ...

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push

By Gemma Charles, 10 February 12, 08:30

collection. Adam Boita, marketing manager at the brand's owner Pernod Ricard UK, said: "Absolut London ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

By Gemma Charles, 09 February 12, 09:10

Authority (ASA), as part of a move to curb the online marketing of junk food to children. ... Gingerbread House: How Companies Are Marketing Junk Food to Children Online', which the CFC describes ... all forms of media. A CFC spokeswoman said: "The pervasive nature of online junk food marketing ... to face the music will it or will it not act to protect children from cynical junk food marketing ...

Jennifer Saunders fronts 'Choccy Philly? Don't Be Silly' campaign

By John Reynolds, 08 February 12, 12:25

In January this year, Kraft unveiled plans to combine its Cadbury chocolate and Philadelphia Light brands and launch a chilled chocolate spread. The 'Choccy Philly? Be Silly' marketing campaign ... countries, including Germany. Bruce Newman, marketing manager cheese dairy at Kraft Foods, said: "The ...

Social brands: Unilever shifts focus from social media to word of mouth

By Nicola Clark, 08 February 12, 11:20

Marketers are being urged to reappraise the value of fans and re-focus their social media activity ... media marketing as a key area for growth, referring to the way in which film studios are using social feedback to power marketing on opening weekends. "Now we are using social media to feed into innovation ...

Coca-Cola to boost brand spend by up to $400m

By Loulla-Mae Eleftheriou-Smith, 08 February 12, 09:23

"redirecting resources to drive profitable growth through marketing and innovation effectiveness". Coca ... marketing campaigns focused on the Olympic Torch Relay and Christmas. Muhtar Kent, chairman and chief ... ." In an interview with Marketing last month, James Eadie, Coca-Cola's portfolio director for the 2012 Olympic Games ...

Brand Manager of the Week: Steve Cooper, Marketing director, Feel Good Drinks

08 February 12, 12:00

marketer? I did a physics degree fully intending to become a teacher. It never happened. - What advice would you give someone starting their marketing career? Get experience in other areas so you understand how a business works and the implications of your marketing decisions. - What makes you angry ...