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Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

By Gemma Charles, 24 May 12, 09:56

Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian ... Mooney, vice-president marketing for the UK, who joined Tata in September, has been appointed to the role of vice-president marketing EMEA. In the newly created role, Mooney will create a marketing function for the EMEA region. Before joining Tata, Mooney was interim head of marketing at Weetabix ...

Wells & Young's marketing director Chris Lewis leaves for consultancy life

By Gemma Charles, 24 May 12, 09:00

Chris Lewis, the marketing director of Wells & Young's Brewing Company, is leaving the brewer ... Lewis, who joined the brewer five years ago from Carlsberg where he was marketing controller ... marketing for Estrella Damm. Lewis said: "It's never easy to leave a company where you have had so much ... had been taken on a replacement for Lewis or the future structure of the marketing team. ...

Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

of Sandrine Delabrière as marketing director for its UK portfolio. ... Delabri re joined Danone Waters three months ago from a marketing and innovation agency Pourquoi ... was filling a gap in the market, claiming that the drink would create a bridge for consumers to cross over into the water market. It is being supported by a two-month long outdoor push. Follow Loulla-Mae Eleftheriou ...

Female marketers make their mark on Power 100

By Nicola Clark, 17 May 12, 01:00

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making ... Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Marketing unveils the definitive guide to the UK's most powerful marketers. ... Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

Kerry Foods marketing chief Chapman joins Kraft

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate ... The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe ... became international marketing officer at the company last September. His move comes less than a ... vice-president, marketing was to be scrapped. Instead, Kraft has appointed Chrystel Barranger ...

Kopparberg unveils 'un-established' marketing drive

By Gemma Charles, 14 May 12, 12:30

Kopparberg is set to unleash a £10m marketing campaign which aims to link the cider brand ... . Kopparberg head of marketing, Rob Calder, said: "This partnership elevates our continued support of new music ...

Hovis launches British Farmers Loaf with £3.5m marketing push

By Sarah Shearman, 11 May 12, 04:50

Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new ... it was committed to doubling its annual marketing spend across its eight key brands, which include Hovis, while ... reduced its consumer marketing spend by 19% last year to 25.6m. ...

Weight Watchers appoints Davidson to head marketing

By Matthew Chapman, 11 May 12, 01:18

Weight Watchers has hired former Levi Strauss marketing director Julie Davidson to fill ... The dieting brand will task Davidson with heading up brand strategy, which will include the development of integrated marketing campaigns. Weight Watchers recruited Davidson after Reisser-Weston left ... marketing director roles at Levi Strauss, L Oreal UK, Lasminute.com and the Boots beauty brands ...

Stella Artois Cidre to launch pear variant for UK market

By Loulla-Mae Eleftheriou-Smith, 11 May 12, 12:30

the brand by launching a pear variant into the UK market next month. ... digit" million-pound marketing campaign with the strapline: "C est Cidre. Not cider. From Stella Artois." The pear variant will feature within a new integrated marketing campaign for Stella Artois Cidre ... Watson, European marketing director at Stella Artois, said: "We are absolutely delighted with the success ...