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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Pepsi unveils first global campaign

By Loulla-Mae Eleftheriou-Smith, 01 May 12, 08:30

Pepsi is launching its first global marketing campaign, with a strategy to align itself closely

Batchelors targets women with 'female Pot Noodle'

By John Reynolds, 01 May 12, 08:30

Premier Foods-owned brand Batchelors is gearing up for a major marketing offensive for its new Deli ... Batchelors' Deli Box is currently being rolled out in Tesco branches ahead of listings in other major supermarkets in July. Batchelors marketing controller John Burton said Deli Box is likely ... believes Deli Box s point of difference is that it will be marketed to a female demographic. He said ...

Ocado director warns Olympics will 'bugger up' summer business

By Matthew Chapman, 01 May 12, 08:30

Gissing said Ocado will run marketing activity that is relevant to the high-profile events, but was also quick to point out their disruptive effect. [The Jubilee and the Olympics will] really bugger ... our lives harder because we deliver food to people s homes, Gissing told Marketing . His comments ...

Anheuser-Busch InBev's global CMO exits

By John Reynolds, 27 April 12, 01:15

Chris Burggraeve, Anheuser-Busch InBev's global chief marketing officer, has left the brewer ... It is not known whether Burggraeve, who joined the brewer in 2007, has a job to go to. He previously spent 12 years at Coca-Cola, where he held several senior marketing roles. Prior to that, he worked at Procter Gamble, holding a number of senior posts. Follow John Reynolds on Twitter ...

First tobacco, now alcohol?

By Gemma Charles, 27 April 12, 12:00

Showering, Brothers Cider Alcohol marketing regulation has included clampdowns on everything from sports ... players across beer, wine and spirits launching a set of voluntary standards for all their marketing communications throughout the EU. Under the 'Responsible marketing pact', AB InBev, Bacardi, Brown ...

Zizzi scouts young artists to help develop brand identity

By Kate Lloyd, 27 April 12, 10:14

restaurant interiors and help develop the company's gelato flavours. Liz Norris, marketing director ...

Starbucks sales boosted by Fairtrade espresso shot

By John Reynolds, 27 April 12, 09:21

, fuelled by a print and digital marketing campaign featuring baristas explaining how its coffees are made.

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

comments from consumers, but how should marketers react? ... The proliferation of social media has offered marketers an unprecedented opportunity to become ... of a minority can take the shine off an ad, not to mention the marketing director's 'moment'. John ... . Turning sour How should marketers respond, however, if the commentary on Twitter or Facebook turns ...