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Wells & Young's marketing director Chris Lewis leaves for consultancy life

By Gemma Charles, 24 May 12, 09:00

Chris Lewis, the marketing director of Wells & Young's Brewing Company, is leaving the brewer ... Lewis, who joined the brewer five years ago from Carlsberg where he was marketing controller ... marketing for Estrella Damm. Lewis said: "It's never easy to leave a company where you have had so much ... had been taken on a replacement for Lewis or the future structure of the marketing team. ...

Malibu launches VIP-themed Facebook app as part of summer style activity

By Sarah Shearman, 23 May 12, 11:42

, marketing director at Pernod Ricard UK, said the Malibutique pop-up last year was a "huge success ...

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

By Matthew Chapman, 16 May 12, 12:18

Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London ... Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation. "Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...

Kopparberg unveils 'un-established' marketing drive

By Gemma Charles, 14 May 12, 12:30

Kopparberg is set to unleash a £10m marketing campaign which aims to link the cider brand ... . Kopparberg head of marketing, Rob Calder, said: "This partnership elevates our continued support of new music ...

Stella Artois Cidre to launch pear variant for UK market

By Loulla-Mae Eleftheriou-Smith, 11 May 12, 12:30

the brand by launching a pear variant into the UK market next month. ... digit" million-pound marketing campaign with the strapline: "C est Cidre. Not cider. From Stella Artois." The pear variant will feature within a new integrated marketing campaign for Stella Artois Cidre ... Watson, European marketing director at Stella Artois, said: "We are absolutely delighted with the success ...

Former Carlsberg marketer Roberts takes up cricket role

By John Reynolds, 09 May 12, 08:30

Former Carlsberg marketer Gareth Roberts has been hired by Warwickshire County Cricket Club with a

Gallo teams up with Universal Pictures for film club drive

By Gemma Charles, 08 May 12, 08:30

The drive, created by The Assembly, comprises digital and social marketing, advertising, PR, events and sampling and launches this month. At the heart of the campaign is a specially built member ... raft of marketing initiatives for 2012. These include a sweeter Moscato variant to sit in its Gallo ...

Havana Club unveils pan-European 'Mojito Embassy' activity

By Gemma Charles, 04 May 12, 01:15

, the bar will travel across Europe to markets including the UK, Portugal, Belgium and France. Centred around a contemporary Cuban marketplace, the Embassy s Mojito Market forms the heart of the bar ...

Stella Artois brings back Pulp Fiction for Facebook fans

By Gemma Charles, 03 May 12, 08:30

. James Watson, marketing director, Stella Artois Western Europe, said: "Putting our fans first ...

Anheuser-Busch InBev's global CMO exits

By John Reynolds, 27 April 12, 01:15

Chris Burggraeve, Anheuser-Busch InBev's global chief marketing officer, has left the brewer ... It is not known whether Burggraeve, who joined the brewer in 2007, has a job to go to. He previously spent 12 years at Coca-Cola, where he held several senior marketing roles. Prior to that, he worked at Procter Gamble, holding a number of senior posts. Follow John Reynolds on Twitter ...