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Kerry Foods marketing chief Chapman joins Kraft

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate ... The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe ... became international marketing officer at the company last September. His move comes less than a ... vice-president, marketing was to be scrapped. Instead, Kraft has appointed Chrystel Barranger ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ...

Jaffa Cakes poised to introduce first milk-chocolate variety

By John Reynolds, 08 May 12, 11:21

Owner United Biscuits is currently working on a possible milk-chocolate alternative to the original version. Should it launch this year, a milk-chocolate Jaffa Cake is likely to be supported by a significant marketing support. The original dark-chocolate version has been made since 1927 and United ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

comments from consumers, but how should marketers react? ... The proliferation of social media has offered marketers an unprecedented opportunity to become ... of a minority can take the shine off an ad, not to mention the marketing director's 'moment'. John ... . Turning sour How should marketers respond, however, if the commentary on Twitter or Facebook turns ...

Editor's Comment: Calm reaction vital in a social-media storm

By Noelle McElhatton, 25 April 12, 12:00

It takes a strong, experienced marketer to withstand the slings and arrows of social media. ... What, for instance, is going through the minds of marketers at Mars? Is it dismay at how ... ), Marketing's established measure of ad recall, to see how recollection of ads is on the decline. Fifteen ... marketer, which those interviewed for our analysis of the Mars fallout (page 10) are not. As Kraft's Daryl ...

Thomas Delabriere resurfaces at Mars Chocolate

By Loulla-Mae Eleftheriou-Smith, 24 April 12, 08:30

Mars Chocolate UK has hired former Innocent chief Thomas Delabriere as marketing director for its ... Delabriere, who will be responsible for global and local marketing strategies for the Maltesers, M Ms and Galaxy Bitesize brands, will report to Mars Chocolate UK vice-president of marketing Michael Magee. During his three-year spell at Innocent Drinks, Delabriere led a series of marketing ...

Healthy snack brand Bear launches debut campaign

By John Reynolds, 13 April 12, 02:42

of marketing at Bear, believes the campaign will prompt a significant uplift in sales. She said: "The brand ... . Bear Yo Yos are sold in Tesco, Sainsbury's, Asda and other supermarkets. Follow John Reynolds ...

Kinder Chocolate to debut on TV

By John Reynolds, 12 April 12, 01:04

Ferrero has previously marketed its Kinder Surprise brand, a hollow egg with a gift inside, on television in the UK. But it is now looking to increase the market share of Kinder Chocolate, which ... in the UK with marketing campaigns also supporting Ferrero Rocher and the Ferrero Collection. The TV ad ...

Ben & Jerry's launches Karamel Sutra TV push

By John Reynolds, 30 March 12, 09:23

The TV campaign starts in April and forms part of an estimated 5m marketing investment behind the indulgent ice-cream. The TV ad, created by Amalgamated, features an American narrator who provides a description of the Karamel Sutra variant, with Woody's help of. It also features Ben Jerry's distinctive ...

Brand Manager of the Week: Lee Willett

28 March 12, 09:00

advice would you give someone starting their marketing career today? You can't have enough enthusiasm ... worked for Wall's Ice Cream and Sausages). I was the account manager for Asda and our team had a bet with our managing director that we could drive a double-digit revenue increase in a flat market - something ...