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Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

By Gemma Charles, 24 May 12, 09:56

Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian ... Mooney, vice-president marketing for the UK, who joined Tata in September, has been appointed to the role of vice-president marketing EMEA. In the newly created role, Mooney will create a marketing function for the EMEA region. Before joining Tata, Mooney was interim head of marketing at Weetabix ...

Brand Manager of the Week: Malcolm Parkinson

23 May 12, 12:00

marketing? Working out what the consumer wants, then giving it to them. What would you be if you weren't a brand manager? Pilot. What advice would you give someone starting their marketing ... 's lives at many levels. What is your favourite ever marketing campaign? Nescafe's 'Love affair ...

Vimto partners with Vevo to target teens

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 10:30

provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms. ... Fruit' messaging. The work comes after Vimto revealed it would be moving its marketing spend from TV ... Pritchard, brand manager, Vimto said: "This campaign builds on major investment in digital marketing ... . Compared to other carbonated drinks, sales of Vimto are relatively small. Market leader Coca ...

Britvic repositions J2O in brand overhaul

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 09:20

Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push ... mouthful . The repositioning includes a packaging refresh, as revealed by Marketing last year , after ...

Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

of Sandrine Delabrière as marketing director for its UK portfolio. ... Delabri re joined Danone Waters three months ago from a marketing and innovation agency Pourquoi ... was filling a gap in the market, claiming that the drink would create a bridge for consumers to cross over into the water market. It is being supported by a two-month long outdoor push. Follow Loulla-Mae Eleftheriou ...

Pepsi launches 'crowd surfing' football game for Xbox Live

By Sarah Shearman, 11 May 12, 09:15

game launched in multiple markets. The games will be promoted via video banners on the Xbox Live ... highly interactive gaming environment." Earlier this month, Pepsi unveiled its first global marketing ...

High times for booming energy-drinks sector

By Loulla-Mae Eleftheriou-Smith, 10 May 12, 12:45

Buoyed by innovation, the energy-drinks market is growing rapidly, and is now the UK's third ... innovation after another to its youthful target market. It is a trend that shows no sign of abating. Last month, Marketing revealed that Red Bull plans to launch 'Editions' - three fruit-flavoured variants ... marketing director, consumer healthcare, says the introduction of extra flavours is an important growth ...

Pepsi releases limited-edition Michael Jackson cans for global push

By Loulla-Mae Eleftheriou-Smith, 03 May 12, 04:30

Pepsi is gearing up for a major marketing push that will place images of Michael Jackson on limited ... that launched in the US earlier this week. It will include competitions across each market that offer ... . Jackson then appeared in Pepsi's 'Chase' campaign. Frank Cooper, chief marketing officer, global ...

ISBA president Woods: Marketers must shape online regulation

By Alex Brownsell, 02 May 12, 03:00

Coca-Cola Great Britain & Ireland and ISBA president Jon Woods has called on the marketing industry ... to "shape the debate" on the regulation of online marketing, and not view the online space as a "lawless ... and voluntary initiatives to effect change. We should respond positively to this. He said marketers must "demonstrate a genuine preparedness" to cooperate with the government with regards to advertising and marketing ...