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Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

By Gemma Charles, 24 May 12, 09:56

Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian ... Mooney, vice-president marketing for the UK, who joined Tata in September, has been appointed to the role of vice-president marketing EMEA. In the newly created role, Mooney will create a marketing function for the EMEA region. Before joining Tata, Mooney was interim head of marketing at Weetabix ...

Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

celebration. The activity marks Premier Foods' marketing activity around the brand this year, since ... key brands, including Hovis and Mr Kipling . Nick Steel, director, insights and marketing services ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

fame and following as it can, to truly gain cultural traction in a market where puppets, performing ...

Kerry Foods marketing chief Chapman joins Kraft

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate ... The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe ... became international marketing officer at the company last September. His move comes less than a ... vice-president, marketing was to be scrapped. Instead, Kraft has appointed Chrystel Barranger ...

Hovis launches British Farmers Loaf with £3.5m marketing push

By Sarah Shearman, 11 May 12, 04:50

Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new ... it was committed to doubling its annual marketing spend across its eight key brands, which include Hovis, while ... reduced its consumer marketing spend by 19% last year to 25.6m. ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

By Loulla-Mae Eleftheriou-Smith, 11 May 12, 11:55

Lott and Gordan Ramsay. The campaign has been backed by a 7.5m marketing spend from the Milk Marketing Forum of trade body Dairy UK, a third of which was financed by the European Commission. However ... eating. Sandie Wilkie, chairman of the Milk Marketing Forum, said: "As the campaign funding looks set ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

each other for market share. Tropicana, Innocent, Minute Maid to name a few. But back to lettuce ...

Marketing's top five Jubilee initiatives

By John Reynolds, 08 May 12, 10:43

the occasion with tailored brands to mark the occasion. Here Marketing looks at five of the best.

Batchelors targets women with 'female Pot Noodle'

By John Reynolds, 01 May 12, 08:30

Premier Foods-owned brand Batchelors is gearing up for a major marketing offensive for its new Deli ... Batchelors' Deli Box is currently being rolled out in Tesco branches ahead of listings in other major supermarkets in July. Batchelors marketing controller John Burton said Deli Box is likely ... believes Deli Box s point of difference is that it will be marketed to a female demographic. He said ...