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Cancer Research UK campaign supports removal of tobacco brands

By Loulla-Mae Eleftheriou-Smith, 27 April 12, 12:35

Cancer Research UK has created a hard-hitting marketing campaign to highlight the impact of tobacco

Government returns to shock tactics in latest anti-smoking ad

By Gemma Charles, 31 March 12, 12:01

on plain packaging this spring," he said Department of Health marketing director Sheila Mitchell said ...

VIDEO: Tourism minister and VisitEngland chief tackle domestic visitor 'dip'

By Loulla-Mae Eleftheriou-Smith, 08 March 12, 08:30

are turning to the domestic market to avoid the downturn in UK tourism caused by the Olympic Games. ... Speaking to Marketing at the launch of VisitEngland s 5m marketing campaign yesterday (7 March ... for us to protect our market [and] to encourage people to holiday at home. That's why we ve done ... that, [and] try to market Britain to Brits." The TV ad for VisitEngland, featuring Stephen Fry ...

Gov campaign educates teens about rape

By Loulla-Mae Eleftheriou-Smith, 05 March 12, 09:24

Deputy prime minister Nick Clegg has today launched the Home Office's first marketing campaign

Change4Life tackles sensible drinking mission

By Gemma Charles, 06 February 12, 08:00

themselves and really do live longer." DoH marketing director Sheila Mitchell added: "This campaign ...

TfL launches 'Get Ahead Of The Games' ads

By Gemma Charles, 30 January 12, 10:41

"wayfinding" Games signage was also unveiled. For more on the plans, read Marketing this week for an exclusive interview with Transport for London marketing chief Chris Macleod ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards ... S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott Mead ... are placed, subscribe here . A collaboration between Event and Marketing magazines, The Brand Event Awards celebrated the event marketing strategies of some of the globe's biggest brands. The event ...

Barnardo's in brand awareness push with 'Life Stories' campaign

By Loulla-Mae Eleftheriou-Smith, 03 November 11, 12:20

." Diana Tickell, UK director of marketing and business change at Barnardo's, said the campaign differs ...

Profile: Martine Ainsworth-Wells, marketing and communications director at London & Partners

By Loulla-Mae Eleftheriou-Smith, 16 June 11, 12:00

Martine Ainsworth-Wells, marketing and communications director at London & Partners. Interview ... , newly appointed marketing director is sitting in front of a floor-to-ceiling wall of glass ... and tourism to the capital. Ainsworth-Wells is the marketing chief for what Mayor Boris Johnson hopes ... , print and destination marketing. A work-experience placement at radio station Aire FM, in Leeds, turned ...

Change4Life puts spotlight on overweight adults

By Gemma Charles, 17 February 10, 12:01

to obesity. Sheila Mitchell, Department of Health (DoH), marketing director, said: "The calorie content ... pound spent on the campaign, three pounds are spent by partners such as Tesco and Asda to build ...