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The best brands of 2010: choose your winner

By Staff, 21 October 10, 08:00

As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing ... The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV ... in its marketing. The marque's loyalty rate has risen steadily in 2010 and it is consistently recognised ... , sales are up and the gap between Hovis and Warburtons, which currently enjoys a bigger market share ...

COI confirms 'at least 50%' cuts in Government adspend

By Joe Thomas and Gemma Charles, 02 June 10, 06:00

EXCLUSIVE: The Central Office of Information has for the first time officially informed marketing ... agencies that the advertising and marketing plans have been put in place to deliver savings of around 160m ... on marketing in the year to the end of March 2009. This includes 211m on traditional advertising and a further ... that despite the cut-backs "essential marketing" campaigns will continue. In this week's letter, Buchanan ...

Sector insight: Optical goods and eyecare

By Jane Bainbridge, 28 April 10, 12:48

in this trend, but they are defending their territory with marketing and consolidation. While retail brands such as Specsavers, Boots and Vision Express remain a fixture on the high street, supermarkets, such as Asda ... dominated the market, but in May 2009, Boots and Dollond Aitchison merged to form the second-biggest group ...

Brands take the initiative in Fairtrade Fortnight

By Sarah Johnson, 22 February 10, 09:45

Many of the UK's biggest brands already boast Fairtrade endorsement for some products and include the accreditation within their marketing campaigns. View the gallery of some of the most actively engaged brands aligned with Fairtrade values here. ...