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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

at the Olympics. He added that Heineken will draw back from running marketing activity around family events ...

Editor's comment: TV's refuseniks are a breed apart

By Noelle McElhatton, 08 February 12, 12:00

TV's refuseniks include those enjoying innovative product distribution (Tyrrells and Bulldog) or great design to stimulate demand (Le Creuset). For brands that aren't as close to their market, TV's ability to reach mass audiences is vital. This is not to mention its halo effect across other channels ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

Marketers had reason to be concerned as the New Year arrived, but despite continued economic ... A year of volatile stock markets, slipping consumer confidence, depressed marketing budgets and ever-gloomier forecasts presented a headache for Britain's marketers. However, as 2011 has proved, a faltering economy does not equate to a dearth of ideas among marketers. The past 12 months have provided ...

Google top Gold winner at Cannes Lions festival

By Noelle McElhatton, 28 June 11, 08:48

winning awards for quirky campaigns was over. That s a 10-year-old myth, Thomas told Marketing ...

Branded domain name suffixes get go-ahead

By Ben Bold, 20 June 11, 12:41

marketers are convinced by the idea. Andrew Morley, vice-president of marketing EMARA at Motorola, said last ...

Tesco needs to up its marketing strategy for non-smartphone users

By Loulla-Mae Eleftheriou-Smith, 15 June 11, 01:51

Tesco needs to boost its marketing strategy aimed at non-smartphone users, according to a key Tesco ... an "effortless" experience for the consumer. He demonstrated the result of Tesco s current mobile marketing ...

M&S commits £3m to sustain Britain's fish stocks

By Ben Bold, 08 June 11, 12:50

poached Arcadia marketer Alison Jones as brand director for general merchandise , a new role created ... full trading year after a concerted marketing drive helped lift sales in food and clothing. Other ...

Marketers prepare for impact of Bailey childhood report

By Gemma Charles, 07 June 11, 09:30

Marketers have been put on alert by several recommendations in the long-awaited Bailey Review ... of under-16s from peer-to-peer marketing activity, covering up front-page sexualised press images ... -street brands, including Asda, Marks Spencer and Debenhams, have signed up. However, a number of areas set ... - to-peer marketing. - Restricting outdoor ads containing sexualised imagery near schools. Source ...

What marketers need to know about the News Corp/Sky deal

By Chris Locke, 03 March 11, 03:45

Today s announcement that culture secretary Jeremy Hunt has approved the proposed Sky News spin off from News Corp raises a number of interesting opportunities to the marketing and advertising ... . Clearly the market will react accordingly against any attempt to disproportionately leverage investment ...