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Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey, outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed ...

Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Twelve months on and the ICO is ready to enforce 'cookie' law

By Sarah Johnson, 30 April 12, 08:30

The controversial EU cookie directive came into force on 26 May 2011, and with the deadline for compliance fast approaching the ICO has been helping brands take steps towards developing their websites to take account of the changes. Speaking exclusively to Marketing after his presentation at this year ...

Brand barometer: Lagers, which one is most prominent online?

By Gemma Charles, 20 April 12, 12:01

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Brand barometer: Children's charities, which one is most prominent online?

By Gemma Charles, 05 April 12, 10:00

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

What's the difference between an IT project and bungee jumping?

By Graham Oakes, 09 March 12, 12:00

an organisation. The marketing, sales, design and IT functions all need to be involved. If the management chain ...

Ad watchdog clears Snickers' celeb Twitter campaign

By John Reynolds, 07 March 12, 12:01

of the advertising code: whether it should have been stated in the "teaser" tweets that they were marketing ... was a marketing communication. Mars defended the campaign, saying it had considered in detail the extent to which the series of tweets were marketing communications, before launching the campaign ...