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Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey, outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

By Gemma Charles, 03 February 12, 01:00

The Transport for London marketing director's preparations for the London 2012 Olympics are finally ... It must be up there as one of the toughest marketing challenges of the year persuading stubborn ... facing Chris Macleod, the marketing director of Transport for London. "You are very much in the public ... into which Macleod this week launched the 'Get ahead of the Games' marketing campaign , funded ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Use of Consumer Engagement, while Adam Eve is up for awards including Best Integrated Marketing ... Cookie (UK), ebookers Explorer iPad app I Spy Marketing, check-in/check-out QR codes MediaCom ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...

Why should brands worry about Europe's data protection proposals?

By Charles Ping, 26 January 12, 09:00

The marketing industry needs to engage with the European Commission's proposed shake-up of data ... chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...

EC proposes data fines of up to 2% of global turnover

By Daniel Farey-Jones, 25 January 12, 03:44

. The Direct Marketing Association is claiming a victory in that today's official draft text does not include the move towards an opt-in-only regime for offline direct marketing, but it warned that the regulation "poses a severe threat to the ability for UK businesses to use data to market their goods and services ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

Marketers had reason to be concerned as the New Year arrived, but despite continued economic ... A year of volatile stock markets, slipping consumer confidence, depressed marketing budgets and ever-gloomier forecasts presented a headache for Britain's marketers. However, as 2011 has proved, a faltering economy does not equate to a dearth of ideas among marketers. The past 12 months have provided ...

Royal Mail claims more than 14m items sent with DM support service

By Loulla-Mae Eleftheriou-Smith, 23 June 11, 10:07

of media markets, Royal Mail, said: "We are delighted with the exceptional response to Advertising Mail ... % of mail is opened and it has regained its position as consumers' favourite marketing channel ...

Marketers prepare for impact of Bailey childhood report

By Gemma Charles, 07 June 11, 09:30

Marketers have been put on alert by several recommendations in the long-awaited Bailey Review ... of under-16s from peer-to-peer marketing activity, covering up front-page sexualised press images ... -street brands, including Asda, Marks Spencer and Debenhams, have signed up. However, a number of areas set ... - to-peer marketing. - Restricting outdoor ads containing sexualised imagery near schools. Source ...

Tesco refuses government Clubcard share plan

By Rachel Barnes, 08 March 11, 08:30

Tesco has revealed exclusively to Marketing that it will refuse to pass on Clubcard data ... be to jeopardise not only customers' trust, but also the success of the scheme.' Last week, Marketing revealed ... , had been in talks with government officials including Cabinet Office minister Francis Maude (Marketing ...