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NSPCC names Mike Parker as marketing chief

By Loulla-Mae Eleftheriou-Smith, 20 March 12, 08:30

fundraising director to lead its consumer-facing marketing activity. ... Parker, who takes up his role this week, replaces Paul Amadi, who left to become director of funding at Diabetes UK. While Amadi was at the NSPCC, the charity led a series of marketing drives ... sales and commercial marketing in 2000. The NSPCC spends about 4m a year on advertising. It recently ...

Downing Street plans careers brand to target youth unemployment

By Sarah Shearman, 14 February 12, 10:15

In a document seen by Marketing , Number 10 said it will develop a web platform under the brand ... by a marketing campaign to drive awareness among young people, teachers and parents, also launching in April. Downing Street is turning directly to the marketing industry to help carry out the initiative ...

Ex-Camelot commercial chief lands Diamond Jubilee post

By Gemma Charles, 07 February 12, 08:30

Former Camelot, Kraft and Somerfield marketer Phil Smith has been appointed to the lead marketing ... from our corporate partners it will allow us to use their marketing footprints to take the pageant ...

Department for Education marketing team to close in restructure

By Gemma Charles, 17 January 12, 08:30

The Department for Education (DfE) is disbanding its 12-strong marketing team. The decision forms ... Marketing has learned that a major restructure is under way in the department, with dozens ... , but this will drop to just 48 as a result of the restructure. The marketing team will be one of the major ... departments, the DfE s marketing activity has decreased since the coalition came to power last May ...

Aviva's Amanda Mackenzie named Marketing Society president

By Alex Brownsell, 29 November 11, 08:30

Aviva's chief marketing and communications officer, Amanda Mackenzie, has been unveiled ... Mackenzie takes over from Procter Gamble corporate marketing director Roisin Donnelly, who held the role for two years. Donnelly, in turn, was preceded by Britvic marketer Andrew Marsden, who took over from Unilever chief marketing and communication officer Keith Weed. Mackenzie said: 'Over the next ...

Government plans young persons 'Big Society' push

By Gemma Charles, 06 December 10, 09:03

The Cabinet Office is developing a marketing campaign for its National Citizen Service (NCS ... to create an NCS "communication and engagement strategy, including plans for marketing, a mechanism ...

Sorrell teams up with Lord Mandelson for international consultancy launch

By Gemma Charles, 29 November 10, 01:20

to launch an international consulting firm backed by Sir Martin Sorrell's WPP marketing services empire.

O2 to extend brand into healthcare

By Sarah Shearman, 27 September 10, 09:50

into additional markets. Telef nica, O2 s Spanish parent, has a similar scheme in place with the department ...

Army sidelines recruitment marketing

By Gemma Charles, 10 August 10, 08:00

The Ministry of Defence (MoD) has confirmed marketing will be a low priority in its review of Army ... of Army recruitment, from marketing to the management of Army Careers Offices. Publicis, which was part ... the MoD is taking a broad look at recruitment practices, and confirmed that marketing is being viewed as a ... implementation planned for 2012. Army marketing director Colin Cook said: "Publicis has produced some ...