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Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

By Gemma Charles, 09 February 12, 09:10

Authority (ASA), as part of a move to curb the online marketing of junk food to children. ... Gingerbread House: How Companies Are Marketing Junk Food to Children Online', which the CFC describes ... all forms of media. A CFC spokeswoman said: "The pervasive nature of online junk food marketing ... to face the music will it or will it not act to protect children from cynical junk food marketing ...

Virgin Media and BT handed advantage in broadband marketing battle

By Matthew Chapman, 03 February 12, 11:06

of a clampdown on broadband marketing claims based on Ofcom findings about the actual speeds customers

Unilever launches global charity foundation

By Loulla-Mae Eleftheriou-Smith, 27 January 12, 09:05

and Indonesia. Keith Weed, chief marketing and communication officer, Unilever, said: "We live in a rapidly ... markets where we have deep roots. "We aim to double the size of our business while reducing our ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV ... wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV and Marketing, show that powerful branding is vital when the going gets tough. "Having a trusted brand is more important than ever when people start counting the pennies," argues Julia Porter, ITV marketing ...

CMOs fail to cope with real-time brand conversations, says IBM

By Matthew Chapman, 11 October 11, 01:55

The majority of chief marketers admit they are not sufficiently aware of real-time conversations ... The IBM research found that marketing chiefs from 64 countries and 19 industries recognised a shift in the way they engage with customers, but questioned whether their companies were prepared to manage the change. Though 82% of CMOs said they plan to increase their use of social media over ...

ASA slips into the red reflecting weak ad market

By Ed Owen, 12 May 11, 12:50

The Advertising Standards Authority (ASA) made a loss for the year, with incomes declining on the back of falling ad revenues throughout 2010.

P&G replaces Government as UK's biggest advertising spender

By Gemma Charles, 04 January 11, 12:36

COI 112 221 -47 Asda 107 95 13 BT 104 72 44 ...

Online food shoppers shun marketing tactics

By Ed Owen, 10 December 10, 09:45

Online grocery shoppers are less likely to react to marketing promotions compared to those ... : "Special offers and shopper marketing is too often poorly targeted online. For online grocery shoppers ... to unlock the full potential of personalisation in online grocery marketing." Mobile Interactive Group ... users to buy a pair of socks. Ben Cusack, MIG's group marketing director, said: "With the continued ...

ISBA and IPA disappointed over airtime trading rules decision

By Maisie McCabe, 29 July 10, 04:00

in the market to prevent broadcasters from withholding airtime, is proved true in the marketplace." The IPA ... market had been diluted over time. "While the regulator s theoretical modelling may have suggested ...

Directors glum over budgets

By Staff, 27 July 10, 09:30

Two-thirds of top-level marketers expect their budgets to be stagnant or decline in the last six ... A poll of society members, carried out by Royal Mail, found that just a third of marketing ... the recession. Marketers were, however, more optimistic than last year, when only 26% expected an increase in budget. Search engine marketing, social media, direct mail and TV were viewed by marketers as the most ...