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The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

line when marketing their goods to the public, writes Loulla-Mae Eleftheriou-Smith. ... bit embarrassing, on the CV. Yet the marketing of sex-related products presents a rare array ... for Valentine's Day, a key marketing event in the calendar. However, for those whose business is squarely ... a sensitive, often awkward, subject for the UK market. Getting the balance right is the biggest ...

Cookie consent: how to stay on the right side of the law

By Rachel Barnes, 09 February 12, 11:30

As the May deadline for cookie compliance approaches, what must marketers do, asks Rachel Barnes. ... When new cookie consent laws came into force last May, marketers were relieved they had a 12-month period of grace to get their heads around exactly what the rules would mean for their online ... , outlines the key considerations for marketers, highlighting what they need to know and do to comply. 1 ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

By Gemma Charles, 09 February 12, 09:10

Authority (ASA), as part of a move to curb the online marketing of junk food to children. ... Gingerbread House: How Companies Are Marketing Junk Food to Children Online', which the CFC describes ... all forms of media. A CFC spokeswoman said: "The pervasive nature of online junk food marketing ... to face the music will it or will it not act to protect children from cynical junk food marketing ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

By Helen Edwards, 08 February 12, 12:00

PhD in marketing, an MBA from London Business School and is a partner at Passionbrand 30 seconds ...

Editor's comment: Welcome - TV's refuseniks are a breed apart

By Noelle McElhatton, 08 February 12, 12:00

TV's refuseniks include those enjoying innovative product distribution (Tyrrells and Bulldog) or great design to stimulate demand (Le Creuset). For brands that aren't as close to their market, TV's ability to reach mass audiences is vital. This is not to mention its halo effect across other channels ...

Sports Relief launches mobile app to drum up support

By Sarah Shearman, 07 February 12, 10:15

The Sport Relief in Your Pocket app, created by Chroma, is available to download today (7 February) for free from the App Store and Android market. It features regular updates from all Sport Relief challenges, as well as images and video content from the celebrities involved, including Miranda Hart, Gary ...

Ex-Camelot commercial chief lands Diamond Jubilee post

By Gemma Charles, 07 February 12, 08:30

Former Camelot, Kraft and Somerfield marketer Phil Smith has been appointed to the lead marketing ... from our corporate partners it will allow us to use their marketing footprints to take the pageant ...

Change4Life tackles sensible drinking mission

By Gemma Charles, 06 February 12, 08:00

themselves and really do live longer." DoH marketing director Sheila Mitchell added: "This campaign ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

By Gemma Charles, 03 February 12, 01:00

The Transport for London marketing director's preparations for the London 2012 Olympics are finally ... It must be up there as one of the toughest marketing challenges of the year persuading stubborn ... facing Chris Macleod, the marketing director of Transport for London. "You are very much in the public ... into which Macleod this week launched the 'Get ahead of the Games' marketing campaign , funded ...