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Brand barometer: High street banks, which is most prominent on the web?

By Gemma Charles, 17 February 12, 08:00

of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

VisitBritain embarks on global campaign to attract tourists beyond the Olympics

By Loulla-Mae Eleftheriou-Smith, 16 February 12, 10:00

's biggest ever global marketing campaign last week. At the launch, he said: 'We should be cutting back on marketing, but we are turning that on its head, ignoring the naysayers and putting (in) additional funds.' Speaking to Marketing, Hunt said he hoped the 25m 'Great' initiative , which will run in 14 cities ...

Have Olympic organisers gone too far by taping over logos on toilets? The Marketing Society Forum

15 February 12, 12:00

at the thought. NO - MARK JOY, GROUP MARKETING DIRECTOR, FAST TRACK I admit it doesn't sound good ... , the commercial future of the Olympics and other quadrennial events. Even now, guerilla marketing at London ... . YES - KRISTOF FAHY, CHIEF MARKETING OFFICER, WILLIAM HILL Has basic common sense disappeared when ...

Downing Street plans careers brand to target youth unemployment

By Sarah Shearman, 14 February 12, 10:15

In a document seen by Marketing , Number 10 said it will develop a web platform under the brand ... by a marketing campaign to drive awareness among young people, teachers and parents, also launching in April. Downing Street is turning directly to the marketing industry to help carry out the initiative ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

line when marketing their goods to the public, writes Loulla-Mae Eleftheriou-Smith. ... bit embarrassing, on the CV. Yet the marketing of sex-related products presents a rare array ... for Valentine's Day, a key marketing event in the calendar. However, for those whose business is squarely ... a sensitive, often awkward, subject for the UK market. Getting the balance right is the biggest ...

Cookie consent: how to stay on the right side of the law

By Rachel Barnes, 09 February 12, 11:30

As the May deadline for cookie compliance approaches, Rachel Barnes asks, what must marketers do? ... When new cookie consent laws came into force last May, marketers were relieved they had a 12-month period of grace to get their heads around exactly what the rules would mean for their online operations ... considerations for marketers, highlighting what they need to know and do to comply. 1. What are the changes ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

By Gemma Charles, 09 February 12, 09:10

Authority (ASA), as part of a move to curb the online marketing of junk food to children. ... Gingerbread House: How Companies Are Marketing Junk Food to Children Online', which the CFC describes ... all forms of media. A CFC spokeswoman said: "The pervasive nature of online junk food marketing ... to face the music will it or will it not act to protect children from cynical junk food marketing ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

By Helen Edwards, 08 February 12, 12:00

PhD in marketing, an MBA from London Business School and is a partner at Passionbrand 30 seconds ...

Editor's comment: TV's refuseniks are a breed apart

By Noelle McElhatton, 08 February 12, 12:00

TV's refuseniks include those enjoying innovative product distribution (Tyrrells and Bulldog) or great design to stimulate demand (Le Creuset). For brands that aren't as close to their market, TV's ability to reach mass audiences is vital. This is not to mention its halo effect across other channels ...

Sport Relief launches mobile app to drum up support

By Sarah Shearman, 07 February 12, 10:15

The Sport Relief in Your Pocket app, created by Chroma, is available to download today (7 February) for free from the App Store and Android market. It features regular updates from all Sport Relief challenges, as well as images and video content from the celebrities involved, including Miranda Hart, Gary ...