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Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey, outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed ...

Cancer Research UK campaign supports removal of tobacco brands

By Loulla-Mae Eleftheriou-Smith, 27 April 12, 12:35

Cancer Research UK has created a hard-hitting marketing campaign to highlight the impact of tobacco

'Aggressive marketing' played role in summer riots, says panel

By Gemma Charles, 28 March 12, 11:00

A probe into the causes of last year's riots has suggested that "aggressive marketing" helped ... be protected from excessive marketing, while supporting business and not harming commerce." To combat this ... on board" the panel's recommendations. The panel also says brands should "use their marketing expertise ...

What's the difference between an IT project and bungee jumping?

By Graham Oakes, 09 March 12, 12:00

an organisation. The marketing, sales, design and IT functions all need to be involved. If the management chain ...

Gov campaign educates teens about rape

By Loulla-Mae Eleftheriou-Smith, 05 March 12, 09:24

Deputy prime minister Nick Clegg has today launched the Home Office's first marketing campaign

Downing Street plans careers brand to target youth unemployment

By Sarah Shearman, 14 February 12, 10:15

In a document seen by Marketing , Number 10 said it will develop a web platform under the brand ... by a marketing campaign to drive awareness among young people, teachers and parents, also launching in April. Downing Street is turning directly to the marketing industry to help carry out the initiative ...

Unilever launches global charity foundation

By Loulla-Mae Eleftheriou-Smith, 27 January 12, 09:05

and Indonesia. Keith Weed, chief marketing and communication officer, Unilever, said: "We live in a rapidly ... markets where we have deep roots. "We aim to double the size of our business while reducing our ...

Department of Health makes calorie reduction call to food industry

By Gemma Charles, 13 October 11, 05:00

the nation's daily diet by 2020 and a new Change4Life marketing strategy which calls for more funding from ... that calls on commitments from the whole of the food and drink industry. As Marketing exclusively ... money. It will now be the marketing programme for all health-related behaviours for families ... consumers felt that The Great Swapathon programme excluded them because it was run exclusively with Asda ...

Helen Edwards on Branding: A masterful exchange

By Helen Edwards, 25 August 11, 10:00

of those marketers wondering whether it makes sense to embark on an MBA. The idea, once it pops into your ... -on, and yet, nine times out of 10, it's the doubtful voice that will hold sway. Very few marketers go further ... will be more interesting, since your qualification will put you in a tiny marketing elite. Conversations ...

Mumsnet co-founder urges brands to engage in 'fresh new ways'

By Loulla-Mae Eleftheriou-Smith, 23 June 11, 10:52

of Mumsnet co-founder Cairrie Longton, speaking at Marketing's Marketing To Children conference. ... of the tie-up. Longton outlined the benefits of directly involving mothers in brands' marketing strategies ... related product. Longton advised brands to be "transparent" and "authentic" in their marketing ...