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Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey, outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed ...

Cancer Research UK campaign supports removal of tobacco brands

By Loulla-Mae Eleftheriou-Smith, 27 April 12, 12:35

Cancer Research UK has created a hard-hitting marketing campaign to highlight the impact of tobacco

The Government Communication Centre: life after the COI

By Gemma Charles, 05 April 12, 08:00

by the Government Procurement Service. As part of another change, Whitehall marketers will work together in seven ... TV and press. DH marketing director Sheila Mitchell (right) says that departments will monitor ... % was daft.' The overhauled marketing structure is designed to vastly improve these statistics ...

Gov campaign educates teens about rape

By Loulla-Mae Eleftheriou-Smith, 05 March 12, 09:24

Deputy prime minister Nick Clegg has today launched the Home Office's first marketing campaign

Government seeks brand 'friends' for youth marketing plans

By Gemma Charles, 28 February 12, 08:00

The government is calling on brands to help shape its youth marketing strategy, aimed at preventing ... This week, officials from the Department of Health (DH) are to meet marketers from the media, technology, retail and charity sectors to discuss its plans. Sheila Mitchell, DH marketing director, said ... -olds would be targeted, unlike past marketing drives that addressed drinking, smoking and drug-taking among ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

By Gemma Charles, 09 February 12, 09:10

Authority (ASA), as part of a move to curb the online marketing of junk food to children. ... Gingerbread House: How Companies Are Marketing Junk Food to Children Online', which the CFC describes ... all forms of media. A CFC spokeswoman said: "The pervasive nature of online junk food marketing ... to face the music will it or will it not act to protect children from cynical junk food marketing ...

Change4Life tackles sensible drinking mission

By Gemma Charles, 06 February 12, 08:00

themselves and really do live longer." DoH marketing director Sheila Mitchell added: "This campaign ...

Unilever launches global charity foundation

By Loulla-Mae Eleftheriou-Smith, 27 January 12, 09:05

and Indonesia. Keith Weed, chief marketing and communication officer, Unilever, said: "We live in a rapidly ... markets where we have deep roots. "We aim to double the size of our business while reducing our ...

Change4Life launches Supermeals drive amid criticism of brand links

By Gemma Charles, 03 January 12, 01:13

marketing campaign, which this year is themed around cooking healthy food on budget. ... The 'Supermeals' campaign will send four million recipe leaflets to families that have already signed up to the Change4Life campaign. In addition, supermarkets Aldi, Asda and the Co-op will be offering discounts to the recipe ingredients, such as fruit, vegetables and fish. Chef Ainsley Harriott ...