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Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey, outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed ...

Editor's Comment: Why Whitehall needs the professionals

By Noelle McElhatton, 04 April 12, 12:00

memories of the heyday of government advertising, circa 2006. It suggests there are still marketers ... marketing. One swallow does not constitute a summer, however. In fact, the painful realities ... without the DH's internal marketing muscle must rely on the downsized son of COI. Meanwhile, the Prime ...

Government returns to shock tactics in latest anti-smoking ad

By Gemma Charles, 31 March 12, 12:01

on plain packaging this spring," he said Department of Health marketing director Sheila Mitchell said ...

ISBA Conference: Advertisers must prove their economic worth

By Gemma Charles, 21 March 12, 11:35

at the conference, there were still those who are "innately hostile" to marketing. By way of example, he cited ...

Downing Street plans careers brand to target youth unemployment

By Sarah Shearman, 14 February 12, 10:15

In a document seen by Marketing , Number 10 said it will develop a web platform under the brand ... by a marketing campaign to drive awareness among young people, teachers and parents, also launching in April. Downing Street is turning directly to the marketing industry to help carry out the initiative ...

Editor's Comment: Cameron's broadside merely a smokescreen

By Noelle McElhatton, 01 February 12, 12:00

and marketing (page 10), Prime Minister David Cameron is merely following his predecessors. It is just ironic ... . As it is in life, so it is in marketing (page 32). Is it the fault of promiscuous brand owners or feckless ...

MPs to quiz beauty marketers on body confidence

By Gemma Charles, 26 January 12, 12:45

Senior industry figures, including Boots marketing director Elizabeth Fagan, will be quizzed

Department for Education marketing team to close in restructure

By Gemma Charles, 17 January 12, 08:30

The Department for Education (DfE) is disbanding its 12-strong marketing team. The decision forms ... Marketing has learned that a major restructure is under way in the department, with dozens ... , but this will drop to just 48 as a result of the restructure. The marketing team will be one of the major ... departments, the DfE s marketing activity has decreased since the coalition came to power last May ...

Marlboro owner to sue over cigarette branding clampdown

By Daniel Farey-Jones, 21 November 11, 09:36

that packaging remains one of the last powerful marketing tools for tobacco companies to recruit new smokers ...

Miliband attacks energy companies on pricing

By Gemma Charles, 27 September 11, 04:07

. "So let's break the dominance of the big energy companies. Let's call a rigged market what ... their retail profits to justify higher prices. Marketing industry bodies had feared that Miliband would call ...