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Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey, outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed ...

VisitEngland defends £5m campaign after industry attack

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

VisitEngland chief James Beresford has hit back at industry criticism of the £5m marketing spend ... abroad in 2012? Beresford told Marketing : It s worth pointing out that overseas tourist boards ...

The Government Communication Centre: life after the COI

By Gemma Charles, 05 April 12, 08:00

by the Government Procurement Service. As part of another change, Whitehall marketers will work together in seven ... TV and press. DH marketing director Sheila Mitchell (right) says that departments will monitor ... % was daft.' The overhauled marketing structure is designed to vastly improve these statistics ...

Editor's Comment: Why Whitehall needs the professionals

By Noelle McElhatton, 04 April 12, 12:00

memories of the heyday of government advertising, circa 2006. It suggests there are still marketers ... marketing. One swallow does not constitute a summer, however. In fact, the painful realities ... without the DH's internal marketing muscle must rely on the downsized son of COI. Meanwhile, the Prime ...

Government returns to shock tactics in latest anti-smoking ad

By Gemma Charles, 31 March 12, 12:01

on plain packaging this spring," he said Department of Health marketing director Sheila Mitchell said ...

'Aggressive marketing' played role in summer riots, says panel

By Gemma Charles, 28 March 12, 11:00

A probe into the causes of last year's riots has suggested that "aggressive marketing" helped ... be protected from excessive marketing, while supporting business and not harming commerce." To combat this ... on board" the panel's recommendations. The panel also says brands should "use their marketing expertise ...

Government comms boss Grey defends COI closure

By Gemma Charles, 26 March 12, 02:00

The senior civil servant in charge of government marketing campaigns has defended ... Speaking to Marketing, the executive director of government communications, Jenny Grey, said: "The ... the value of marketing but Grey contended this was "just not true". There have also been concerns ... departments and their marketing hubs on the first ever government communications plan. The government ...

Coca-Cola eyes Olympic velodrome naming rights

By John Reynolds, 13 March 12, 08:30

. The news comes as the Olympic Park Legacy Com-pany (OPLC) gears up to launch a marketing offensive across ... sports marketing source added that the company would be willing to accommodate suggestions that include ...

Government seeks brand 'friends' for youth marketing plans

By Gemma Charles, 28 February 12, 08:00

The government is calling on brands to help shape its youth marketing strategy, aimed at preventing ... This week, officials from the Department of Health (DH) are to meet marketers from the media, technology, retail and charity sectors to discuss its plans. Sheila Mitchell, DH marketing director, said ... -olds would be targeted, unlike past marketing drives that addressed drinking, smoking and drug-taking among ...

Downing Street plans careers brand to target youth unemployment

By Sarah Shearman, 14 February 12, 10:15

In a document seen by Marketing , Number 10 said it will develop a web platform under the brand ... by a marketing campaign to drive awareness among young people, teachers and parents, also launching in April. Downing Street is turning directly to the marketing industry to help carry out the initiative ...