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Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey, outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed ...

The Government Communication Centre: life after the COI

By Gemma Charles, 05 April 12, 08:00

by the Government Procurement Service. As part of another change, Whitehall marketers will work together in seven ... TV and press. DH marketing director Sheila Mitchell (right) says that departments will monitor ... % was daft.' The overhauled marketing structure is designed to vastly improve these statistics ...

Editor's Comment: Why Whitehall needs the professionals

By Noelle McElhatton, 04 April 12, 12:00

memories of the heyday of government advertising, circa 2006. It suggests there are still marketers ... marketing. One swallow does not constitute a summer, however. In fact, the painful realities ... without the DH's internal marketing muscle must rely on the downsized son of COI. Meanwhile, the Prime ...

Government returns to shock tactics in latest anti-smoking ad

By Gemma Charles, 31 March 12, 12:01

on plain packaging this spring," he said Department of Health marketing director Sheila Mitchell said ...

ISBA Conference: Advertisers must prove their economic worth

By Gemma Charles, 21 March 12, 11:35

at the conference, there were still those who are "innately hostile" to marketing. By way of example, he cited ...

Industry bodies unite for experiential marketing code

By Gemma Charles, 28 February 12, 08:00

-regulation of UK marketing. ... Marketing IPM) which included the Direct Marketing Association, ISBA and the alcohol producers' social responsibility body, the Portman Group. The rules will cover methods such as sampling, face-to-face marketing, "brand theatre" or similar live performances with a marketing purpose not covered by the CAP code ...

Downing Street plans careers brand to target youth unemployment

By Sarah Shearman, 14 February 12, 10:15

In a document seen by Marketing , Number 10 said it will develop a web platform under the brand ... by a marketing campaign to drive awareness among young people, teachers and parents, also launching in April. Downing Street is turning directly to the marketing industry to help carry out the initiative ...