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Sony breaks animated Christmas TV campaign

By Fiona Ramsay, 24 November 08, 01:05

LONDON - Sony is launching a UK marketing campaign to promote its Sony Centre retail chain ... with shopping on the high street. Matt Coombe, general manager of Marketing at Sony, said: 'The ads revolve ...

John Lewis reviews advertising account

By Miranda Fitzgerald, 17 November 08, 05:35

of the Beatles classic, 'From Me to You'. The retailer's media agency Manning Gottileb OMD and direct marketing ...

Barclaycard highlights 'convenience' message

By Alex Brownsell, 21 October 08, 08:30

, Barclaycard.co.uk. Barclaycard chief marketing officer Gary Twelvetree said the 'Waterslides' creative would ...

Marketing video: Will London embrace the Olympics?

By Joe Thomas, 17 October 08, 11:00

It has been nearly two months since the London 2012 handover in Beijing, and amid uncertain economic times, Marketing asked industry experts at the event: Does the capital still have the enthusiasm to host the Olympic Games? ...

Video: Ford tries to pull women with new Fiesta ad

By Alex Brownsell, 19 September 08, 12:46

exlusively on the female market the right strategy? Read 'Men take a back seat' in next week's Marketing . ...

Consumer in the street: buying green in the credit crunch

By Bill Britt, 27 August 08, 08:30

LONDON - With rising commodity and fuel costs driving up prices, Marketing asks consumers ... Video produced for Marketing by Vox Pops International , which is a pioneer in the use of video in research to bring consumer views to life. ...

Marketing's Power 100: What they said

By Staff, 07 July 08, 03:15

LONDON - McDonald's chief marketing officer Jill McDonald, Diageo marketing director Philip Almond ... To find out why they and other of the industry's most powerful marketers had such a successful year, watch the video. The Power 100 list. ...