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Peter Russell joins TBCH as head of data

By Jacob Mathias, 15 July 10, 11:00

Peter Russell has been appointed to head of data at integrated direct marketing agency Targetbase

Andrew Walmsley on Digital: Why old and new don't mix

By Andrew Walmsley, 12 May 10, 12:00

to be for many advertisers, procurement departments and media agencies ('Media agency meltdown', Marketing, 28 ... that is accepted by agencies, procurement, marketers and auditors. It is a framework that they can all work ... this via undeclared discounts). Procurement departments get to report low numbers. Marketers get ...

Direct marketing and sales promotion leagues 2010

By Richard Abbott, 30 March 10, 12:00

marketing and sales promotion industries have reached a turning point ... Hardly a year passes without direct marketing and sales promotion agencies facing stark warnings ... the cost of marketing and wring every last drop of value from their agencies. 'Rate pressure has been ... officer of GyroHSR, which takes top spot in Marketing's league table this year. Recessionary measures ...

BMW reviews UK advertising account out of WCRS after 29 years

By Staff, 03 December 09, 01:30

LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing

Sky creates retail position

04 August 09, 12:00

Richard Thompson, formerly direct marketing controller at Sky, has been handed the new role of head ... Thompson now reports to Sally-Anne Johnson, Sky's director of face-to-face-sales, who is responsible for more than 300 stores. The company is seeking a replacement for Thompson's marketing position ... mail activity. Sales driven by direct marketing account for 40% of Sky's customer acquisitions. ...

Homeless charity launches fund-raising push by LIDA

04 August 09, 12:00

. The push, by LIDA, is themed 'The Big Ask' and included an ambient marketing event intended to demonstrate

Direct choice - Cadbury Creme Egg Twisted

By Roland Hafenrichter, Executive creative director, Mather Communications, 14 July 09, 12:00

Intrigue is one of the best weapons in the direct marketing armoury, and this pack deploys it fully. ... The mock-steel security box is well-designed, with alluring messaging on the front and a strange 'burn' hole on the reverse. It certainly achieves the primary goal of direct marketing - getting the recipient to open the thing. When they do, they are rewarded in two ways. The first is a well ...

Nivea partners with Toni & Guy

02 June 09, 12:00

was developed by FST and Cognito Integrated Marketing, and will run in all Toni & Guy and essensuals salons

Blue Dragon in sauce push

12 May 09, 12:00

direct and digital marketing campaign. ... The activity, which launches next month, comprises on-pack and in-store promotions as well as an online push through the brand's recipe-focused website. The dipping sauce market is worth £13.8m in the UK, of which Blue Dragon has a 52% value share, according to Nielsen. According to Blue Dragon ...