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Contact Centre Leagues 2010

By Melanie May, 05 May 10, 12:00

major challenge for marketers, and one that is bound up with other key issues. In March this year, a ... great opportunity for marketers to communicate cost-effectively with different customer segments ... as well as time-consuming, which ties in with the familiar issue for brand marketers of whether to keep ...

Selling with the enemy

By John Reynolds, 20 April 10, 12:01

of marketing always runs the risk of prompting sales of rival brands, agencies are focusing too much on content ... , marketing director of audiences and media for Tate galleries. 'This is not about price or a big brand ... the brand identity, the less chance that its marketing will be misappropriated, even megabrands cannot ...

Direct marketing and sales promotion leagues 2010

By Richard Abbott, 30 March 10, 12:00

marketing and sales promotion industries have reached a turning point ... Hardly a year passes without direct marketing and sales promotion agencies facing stark warnings ... the cost of marketing and wring every last drop of value from their agencies. 'Rate pressure has been ... officer of GyroHSR, which takes top spot in Marketing's league table this year. Recessionary measures ...

Marketing Direct: List Report 2009

By Noelle McElhatton, 24 February 09, 12:00

reasons. It has meant a much altered data landscape, as marketers reconsider the type and volume ... broker Caspian Partnership. 'It's affecting the traditional way we have collected data.' Marketing ... the data sector, went into marketing retreat, many of the players in the survey say their business has been ...

Marketing's Sponsorship Agency League Tables 2008

By Staff, 12 December 08, 05:00

It has been a big year for sponsorship, with the Olympics leading a host of major sporting events, and music events continuing to grow in popularity. Despite concerns about an economic slowdown, the s...

Marketing's Digital Agencies League Table 2008

By Staff, 12 December 08, 12:00

As marketers feel the squeeze, digital agencies are bullish about their prospects, with advertising

Twinings mounts direct campaign for holidays

By Gemma Charles, 10 December 08, 02:50

LONDON - Twinings is launching a two-pronged Christmas direct marketing push to drive sales

St Dunstan's mounts direct mail campaign to help ex-Service people

By Joe Thomas, 28 November 08, 04:25

LONDON - St Dunstan's is launching a direct marketing campaign to highlight the charity, which

Philips uses direct media to aim sex toy at mature consumers

By Joe Thomas, 18 November 08, 09:30

However, the Dutch electronics giant hopes a festive direct and digital marketing campaign aimed at more 'experienced lovers' will make its first foray into the adult toys market a Christmas number one ... chocolate heart from Hotel Chocolat. The strap line 'Explore together' will be used across the marketing ...

Europcar awards media account to Mediavest

By Alison Donnelly, 10 November 08, 12:25

Next year the Europcar re-launch campaign will highlight the benefits of car rental during a recession. Marketing director Catriona Lougher said, 'With the increasing cost of car ownership, focus ... ,000 vehicles from more than 250 locations and the largest market share. Mediavest has also been charged ...