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Coca-Cola axes Rooney campaign following prostitute allegations

By Mark Banham, 04 October 10, 09:36

marketing plans on Coke Zero. Given the situation at that time, we did not feel it was appropriate to run ... , was the face of supermarket giant Asda. In February, Rooney starred in an advertising campaign for Coca ...

Branson to join in Virgin Trains zombie game

By Jacob Mathias, 05 August 10, 03:19

The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic ... of liberating travellers from the drudgery of mind-numbing car journeys." Annerie Hughes, head of marketing ...

Creativity in numbers

By David Tiltman, 27 April 10, 12:01

by Unilever's new chief marketing and communications officer is the company's most ambitious attempt ... markets, either on TV or via online channels. The plan represents a step up from Unilever's previous experiments in this area, which used single brands in single markets. Last year, for example, it dropped Lowe ...

Livability appoints Burnett Works to direct account

By Staff, 06 October 08, 09:55

. Livability director of fundraising and marketing John Chamberlain said: With the new brand identity ...

SMA hands direct account to Partners Andrews Aldridge

By Joe Thomas, 01 October 08, 04:45

direct marketing account.

Capital One plunges down list of biggest direct mail spenders

By Richard Abbott, 30 September 08, 03:45

% to 16.2m. The figures, published in this week's Marketing, reveal that brands are spending less direct ... in marketing expenditure, and the fact that other direct marketing channels, such as email, are cheaper to use ...

Top 100 direct mail advertisers: financial-services brands

By Robert McLuhan, 30 September 08, 02:58

LONDON - As the loan and mortgage market shrinks, financial-services brands are being forced ... to abide by,' says Sam Jordan, managing director at integrated marketing agency Baber Smith. Top brands ... environmental impact and serving our customers better,' says Justin Bell, head of marketing effectiveness ... at marketing agency HS P. 'Consumers won't bother with them if they have to work hard to figure them out ...

AXA kicks off hunt for direct agency

By Ed Kemp, 23 September 08, 01:02

marketing. ... The winner of the pitch, which is being handled by Creative Brief, will initially be briefed to handle direct response TV, direct response press and outdoor activity for the company's over-50s life-insurance business. AXA, which is planning to increase its marketing spend, will also continue to work with its ...

COI to form roster of regional agencies

By Gemma Charles, 18 September 08, 12:08

departments with regional marketing requirements. ... The Regional Integrated Agencies framework will include agencies capable of providing five core services: advertising, direct marketing, design/branding, digital and PR. This will allow COI's regional ... power. Currently, the regional marketing teams draw upon existing COI frameworks and a preferred ...

Royal Mail TV ads to showcase business service record

By Gemma Charles, 09 September 08, 09:00

The marketing drive, which is called 'Partners for Growth' and showcases how Royal Mail has helped business customers, breaks in October across TV, digital and press. The ads will explain how businesses ... a direct marketing initiative that involved sending branded goods to consumers. After an initial ...