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Asda acquires Netto UK stores

By Ben Bold, 27 May 10, 11:02

LONDON - Britain's second biggest supermarket, Asda, has agreed a £778m deal to buy the 193 UK ... 's commitment to its smaller stores division." The acquisition is good news for the UK's jobs market, as Asda ... The deal, which is subject to approval from the Office of Fair Trading, gives Asda a significant ... smaller store format. Netto's no-frills positioning is also close to Asda's focus on value. Asda said ...

Special Report: Affiliate Marketing - Battle of the brands

By Kim Benjamin, 13 May 10, 12:00

Mobile phone operators such as Vodafone and Orange now rely on affiliate marketing to convert ... surprise then that brands in this sector are among the UK's biggest-spending affiliate marketers, relying ... in the market for a new mobile phone are price-savvy and internet-literate, meaning they will look around for the best deal. Through affiliate marketing, mobile phone operators can tap into a series of websites ...

Reinventing marketing: Behavioural economics will shake marketing to the core

By Alan Mitchell, 12 May 10, 12:00

discredited that marketers now need to revise their notions about how branding works, writes Alan Mitchell. ... marketers to use rational, functional product claims ('washes whiter'), highlight unique selling points ... of branding grew from marketers' realisation that very few consumers behave in the ways predicted by economists. So marketers replaced (or added) emotions to 'rationality'. Products are made in factories ...

Opinion: The Marketing Society Forum

By Staff, 12 May 10, 12:00

. NO - Nick Canning, Marketing director, Iceland As it happens, I have a personal affinity with this ad ... of continuity, immediate brand recognition and appropriate use of marketing spend. NO - Neil Henderson ... . NO - Martine Ainsworth-Wells, Marketing director, Visit London I think quite the opposite is true ...

Is procurement killing marketing creativity?

By Suzy Bashford, 05 May 10, 08:00

marketing creativity, it may be time to move on from this debate. In the wake of the recession, as companies seek to wring the maximum value out of every pound spent on marketing, procurement is here to stay. Questioning its role will serve only to cast marketers or agencies in a poor light. Instead, they should ...

Opinion: The Marketing Society Forum

By Staff, 05 May 10, 12:00

something new. - The Marketing Society is the most influential network of senior marketers dedicated to inspiring bolder marketing leadership. www.marketing-society.org.uk ...

Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease

By Staff, 28 April 10, 12:00

LONDON - Asda has decided to consult influential online community Mumsnet on whether it should sell ... of the recent Asda/Mumsnet 'premature sexualisation of children' story, Asda should be applauded for consulting ... this was not simply a quick PR win for Asda in the wake of Primark's incredibly unsavoury 'padded bikini tops ... conversation. NO - ADAM LEIGH, CHIEF EXECUTIVE, THE COMMUNICATIONS AGENCY Asda's decision to give Mumsnet ...

Mark Kleinman on marketing and the City: Airlines under a cloud

By Mark Kleinman, 27 April 10, 12:00

in how companies can turn a crisis to their advantage - at least relatively speaking. As a marketing ...

Opinion: The Marketing Society Forum

By Staff, 21 April 10, 12:00

. MAYBE - Wendy Lanchin, Planning and strategy director, The Marketing Store London Product brands have ... into their DNA. For mass-market brands, retail is often a hybrid activity. Marmite's successful pop-up shop ... product and retail have been inextricably linked, at least at the luxury end of the market. Brands like ...