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Kantar releases grocery data app

By Jacob Mathias, 10 August 10, 03:11

The free app, aimed at sales, media and marketing professionals, enables users to access the most up-to-date sales and market share figures for all the major UK grocery retailers including Tesco ... , with an update due on 17 August, users can obtain data from the past three years. Kantar provides market ...

Opinion: The Marketing Society Forum

By Staff, 12 May 10, 12:00

. NO - Nick Canning, Marketing director, Iceland As it happens, I have a personal affinity with this ad ... of continuity, immediate brand recognition and appropriate use of marketing spend. NO - Neil Henderson ... . NO - Martine Ainsworth-Wells, Marketing director, Visit London I think quite the opposite is true ...

Brand Health Check: Bold

By Alex Brownsell, 12 May 10, 12:00

2009 to 67.5m, according to Nielsen, while market-leader and fellow P G brand Daz grew its sales by roughly the same to 73.7m. Bold's 2009 marketing budget was not insignificant, with Nielsen estimating a ... Learning, who was previously vice-president of marketing at Unilever. PETE HOLLINGSWORTH, managing ...

Helen Edwards on Branding: From checkout to grave

By Helen Edwards, 11 May 10, 03:00

, will be nothing out of the ordinary. Helen Edwards has a PhD in marketing, an MBA from London Business School ... . - Tesco is the market-leader in boys' schoolwear, and it's not hard to see why: its school trousers ...

Helen Edwards on Branding: The third way

By Helen Edwards, 05 May 10, 12:00

It's one of marketing's tougher challenges. You're the number-three brand in an established market ... . Some tiddlers and niche brands nibble away at the market edges. You're charged with achieving strong ... . However, it will take something more substantial than narrative to dramatically shift share in markets ...

Helen Edwards on Branding: Time to get touchy-feely

By Helen Edwards, 28 April 10, 12:00

if the news is bad. Other surveys may pop up through the year, but this is the one marketers take seriously ... 's something about BrandZ that can give marketers an unrealistic sense of control. Those finely calibrated ... on the Bonding, and we'll climb through this market turbulence and level off at a higher-value altitude ...

Avoiding a red card

By Joe Thomas, 27 April 10, 12:01

not appear to have put a stop to ambush marketing. It is no surprise that brands outside the list ... in on the tournament without falling foul of FIFA's rules. Its 'spoiler' marketing is based on a strong association ... with ambush marketing during the last World Cup. Its 'Believe' packaging was designed to illustrate its ...

Creativity in numbers

By David Tiltman, 27 April 10, 12:01

by Unilever's new chief marketing and communications officer is the company's most ambitious attempt ... markets, either on TV or via online channels. The plan represents a step up from Unilever's previous experiments in this area, which used single brands in single markets. Last year, for example, it dropped Lowe ...

Design Report: Strive for hero status

By Richard Abbott, 21 April 10, 12:00

Every so often, a product revolutionises its category through innovative packaging. Marketers ... in living memory, marketers have fallen back to focusing on the bottom line, stripping costs out ... to turn their product into a 'hero'. 'Marketers don't spend enough time thinking about it - there is too ... . However, it takes a brave marketer to put their neck on the block and convince their board to sign off a ...

Biggest brands: Top 100 online advertisers 2010

By Adam Woods, 30 March 10, 12:00

While the recession cut a swathe through above-the-line media channels, digital marketing grasped ... by the prospect of solid ROI at a time when they were striving to cut marketing costs. 'Advertising budgets ... ' online marketing abilities, allied to a general trend of online price deflation, has helped to take some ... , affiliate marketing, mobile and online display in general). Overall, financial services was the biggest ...