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Kantar releases grocery data app

By Jacob Mathias, 10 August 10, 03:11

The free app, aimed at sales, media and marketing professionals, enables users to access the most up-to-date sales and market share figures for all the major UK grocery retailers including Tesco ... , with an update due on 17 August, users can obtain data from the past three years. Kantar provides market ...

Helen Edwards on Branding: From checkout to grave

By Helen Edwards, 11 May 10, 03:00

, will be nothing out of the ordinary. Helen Edwards has a PhD in marketing, an MBA from London Business School ... . - Tesco is the market-leader in boys' schoolwear, and it's not hard to see why: its school trousers ...

Helen Edwards on Branding: The third way

By Helen Edwards, 05 May 10, 12:00

It's one of marketing's tougher challenges. You're the number-three brand in an established market ... . Some tiddlers and niche brands nibble away at the market edges. You're charged with achieving strong ... . However, it will take something more substantial than narrative to dramatically shift share in markets ...

Helen Edwards on Branding: Time to get touchy-feely

By Helen Edwards, 28 April 10, 12:00

if the news is bad. Other surveys may pop up through the year, but this is the one marketers take seriously ... 's something about BrandZ that can give marketers an unrealistic sense of control. Those finely calibrated ... on the Bonding, and we'll climb through this market turbulence and level off at a higher-value altitude ...

Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease

By Staff, 28 April 10, 12:00

LONDON - Asda has decided to consult influential online community Mumsnet on whether it should sell ... of the recent Asda/Mumsnet 'premature sexualisation of children' story, Asda should be applauded for consulting ... this was not simply a quick PR win for Asda in the wake of Primark's incredibly unsavoury 'padded bikini tops ... conversation. NO - ADAM LEIGH, CHIEF EXECUTIVE, THE COMMUNICATIONS AGENCY Asda's decision to give Mumsnet ...

Brand Health Check: French Connection

By Jeremy Lee, 31 March 10, 12:00

-street market and one it was poorly equipped to take on. Although French Connection pulled it off for a few ...

Biggest brands: Top 100 online advertisers 2010

By Adam Woods, 30 March 10, 12:00

While the recession cut a swathe through above-the-line media channels, digital marketing grasped ... by the prospect of solid ROI at a time when they were striving to cut marketing costs. 'Advertising budgets ... ' online marketing abilities, allied to a general trend of online price deflation, has helped to take some ... , affiliate marketing, mobile and online display in general). Overall, financial services was the biggest ...

Biggest brands: Top 100 advertisers 2010

By Nicola Clark, 23 March 10, 10:00

Many major brands were forced to scale back their marketing budgets during 2009, allowing those ... Last year was one most marketers would prefer to forget. Industry bodies' frantic entreaties ... , imposed the most drastic cuts in their marketing budgets. In proportional terms, banking group Santander ... stood at a much-reduced 15.7m. Barclays was not far behind, slashing its marketing budget by 35 ...

Levi's crafts its image

By Joe Thomas, 23 March 10, 12:00

For more than 20 years, the Levi's marketing strategy was defined by big blockbuster TV ads ... to represent the brand in press and outdoor ads. Targeted engagement Andrea Moore, Levi's marketing ... pay a premium for its products. 'While the jeans market in the UK is increasingly diverse ...

Swatch

By Jeremy Lee, 10 March 10, 12:00

design and cheaper engineering, was born. These mass-market timepieces proved to be a lifesaver ... to have fallen out of the market for luxury watches since last autumn, with Swatch reporting that sales ... luxury' in the face of the recession. The minute a high-end luxury brand does this, its target market ...