Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 27 matching results

Sort results by: relevance | date

Results per page

1 2 3

Helen Edwards on Branding: From checkout to grave

By Helen Edwards, 11 May 10, 03:00

, will be nothing out of the ordinary. Helen Edwards has a PhD in marketing, an MBA from London Business School ... . - Tesco is the market-leader in boys' schoolwear, and it's not hard to see why: its school trousers ...

Helen Edwards on Branding: The third way

By Helen Edwards, 05 May 10, 12:00

It's one of marketing's tougher challenges. You're the number-three brand in an established market ... . Some tiddlers and niche brands nibble away at the market edges. You're charged with achieving strong ... . However, it will take something more substantial than narrative to dramatically shift share in markets ...

Helen Edwards on Branding: Time to get touchy-feely

By Helen Edwards, 28 April 10, 12:00

if the news is bad. Other surveys may pop up through the year, but this is the one marketers take seriously ... 's something about BrandZ that can give marketers an unrealistic sense of control. Those finely calibrated ... on the Bonding, and we'll climb through this market turbulence and level off at a higher-value altitude ...

Opinion: The Marketing Society Forum

By Staff, 21 April 10, 12:00

. MAYBE - Wendy Lanchin, Planning and strategy director, The Marketing Store London Product brands have ... into their DNA. For mass-market brands, retail is often a hybrid activity. Marmite's successful pop-up shop ... product and retail have been inextricably linked, at least at the luxury end of the market. Brands like ...

Biggest brands: Top 100 online advertisers 2010

By Adam Woods, 30 March 10, 12:00

While the recession cut a swathe through above-the-line media channels, digital marketing grasped ... by the prospect of solid ROI at a time when they were striving to cut marketing costs. 'Advertising budgets ... ' online marketing abilities, allied to a general trend of online price deflation, has helped to take some ... , affiliate marketing, mobile and online display in general). Overall, financial services was the biggest ...

Biggest brands: Top 100 advertisers 2010

By Nicola Clark, 23 March 10, 10:00

Many major brands were forced to scale back their marketing budgets during 2009, allowing those ... Last year was one most marketers would prefer to forget. Industry bodies' frantic entreaties ... , imposed the most drastic cuts in their marketing budgets. In proportional terms, banking group Santander ... stood at a much-reduced 15.7m. Barclays was not far behind, slashing its marketing budget by 35 ...

ASA study finds food ads comply with childhood obesity code

By Miranda Fitzgerald, 11 December 08, 01:25

LONDON - UK advertisers are obeying the code for marketing junk food to children, according to a

Royal Bank of Scotland to provide free financial advice

By Alex Brownsell, 11 December 08, 12:55

The new service is likely to form an integral part of the brand's advertising and marketing strategy in 2009, according to a report in the Financial Times. From tomorrow, members of the public ... use in difficult times,' said Gordon Pell, chairman of regional markets at RBS. Following October ...

Biggest brands: Top 100 advertisers 2008

By Amanda Nottage, 11 December 08, 09:53

P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing ... spent 54.8m, up 66.2%, to fight for a higher portion of market share. For an abridged version ... by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...