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Coca-Cola axes Rooney campaign following prostitute allegations

By Mark Banham, 04 October 10, 09:36

marketing plans on Coke Zero. Given the situation at that time, we did not feel it was appropriate to run ... , was the face of supermarket giant Asda. In February, Rooney starred in an advertising campaign for Coca ...

Foster's set to remake British comedy shows

By Gemma Charles, 16 August 10, 06:22

Foster's is to extend its humour-based marketing strategy by reviving a series of classic British ... , Foster s marketing manager, cited I m Alan Partridge and The Fast Show as examples of the type of show ... , created by design agency BrandMe, will be rolled out across all Foster s marketing material ... , Foster s marketing spend will increase by 35% over the next five years. Click here for Editor ...

Helen Edwards on Branding: From checkout to grave

By Helen Edwards, 11 May 10, 03:00

, will be nothing out of the ordinary. Helen Edwards has a PhD in marketing, an MBA from London Business School ... . - Tesco is the market-leader in boys' schoolwear, and it's not hard to see why: its school trousers ...

Helen Edwards on Branding: The third way

By Helen Edwards, 05 May 10, 12:00

It's one of marketing's tougher challenges. You're the number-three brand in an established market ... . Some tiddlers and niche brands nibble away at the market edges. You're charged with achieving strong ... . However, it will take something more substantial than narrative to dramatically shift share in markets ...

J2O

By Joe Thomas, 05 May 10, 12:00

LONDON - The market-leading juice drink is at risk of losing its crown to healthier alternatives. ... . The market leader by some distance, J2O suffered a 2% sales dip to 174m (down 6% in volume). Although ... marketing. GRAEME DIGNAN, chief executive, Erasmus Partners Let's be honest, J2O was originally ... -conscious, and nowadays no amount of marketing can form a smokescreen around an unhealthy ingredients label. Yet J2O ...

Helen Edwards on Branding: Time to get touchy-feely

By Helen Edwards, 28 April 10, 12:00

if the news is bad. Other surveys may pop up through the year, but this is the one marketers take seriously ... 's something about BrandZ that can give marketers an unrealistic sense of control. Those finely calibrated ... on the Bonding, and we'll climb through this market turbulence and level off at a higher-value altitude ...

Profile: In the name of the family

By John Reynolds, 27 April 10, 12:01

and bakeries across England. Still based in Bolton, the company is the clear leader in the bread market outside ... still has an eye for canny marketing, citing Red Bull, Coca-Cola, Comparethemarket.com and Audi ... credit to them for taking the risk.' Some challenges lie ahead. The core UK bread market, valued ...

Avoiding a red card

By Joe Thomas, 27 April 10, 12:01

not appear to have put a stop to ambush marketing. It is no surprise that brands outside the list ... in on the tournament without falling foul of FIFA's rules. Its 'spoiler' marketing is based on a strong association ... with ambush marketing during the last World Cup. Its 'Believe' packaging was designed to illustrate its ...

Creativity in numbers

By David Tiltman, 27 April 10, 12:01

by Unilever's new chief marketing and communications officer is the company's most ambitious attempt ... markets, either on TV or via online channels. The plan represents a step up from Unilever's previous experiments in this area, which used single brands in single markets. Last year, for example, it dropped Lowe ...

Design Report: Strive for hero status

By Richard Abbott, 21 April 10, 12:00

Every so often, a product revolutionises its category through innovative packaging. Marketers ... in living memory, marketers have fallen back to focusing on the bottom line, stripping costs out ... to turn their product into a 'hero'. 'Marketers don't spend enough time thinking about it - there is too ... . However, it takes a brave marketer to put their neck on the block and convince their board to sign off a ...