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Kantar releases grocery data app

By Jacob Mathias, 10 August 10, 03:11

The free app, aimed at sales, media and marketing professionals, enables users to access the most up-to-date sales and market share figures for all the major UK grocery retailers including Tesco ... , with an update due on 17 August, users can obtain data from the past three years. Kantar provides market ...

Tune Group to sponsor Premier League refs

By Mark Banham, 06 August 10, 09:45

Tune Money, a more visible presence in the UK market. Tune Hotels will open its first European hotel ... , by establishing its brand in such a mature, competitive market as the UK. With Tune Hotels opening its first ...

Branson to join in Virgin Trains zombie game

By Jacob Mathias, 05 August 10, 03:19

The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic ... of liberating travellers from the drudgery of mind-numbing car journeys." Annerie Hughes, head of marketing ...

Book flights on the go with Cathay Pacific iPad app

By Jacob Mathias, 27 July 10, 04:23

. James Ginns, Cathay Pacific general manager of marketing, said: "We are pleased to be one ... is launched in the Hong Kong market." Cathay offers flights from UK airports London Heathrow, Newcastle ...

Nickelodeon UK brings out SpongeBob app

By Jacob Mathias, 13 July 10, 02:25

apps to market. Roy Edmonds, Nickelodeon's digital director, said: "This is a great opportunity ...

Talk Talk hires Project Canvas architect Chakkara as head of online

By Mark Banham, 02 July 10, 03:11

in the development of the iPlayer and Project Canvas. Prior to the BBC he was marketing director at NDS ...

The iPad bandwagon rolls into town

By Ben Bold, 28 May 10, 09:30

Accordingly, there are myriad brands making their iPad apps available today, including Sky, the FT and Marvel Comics. Unsurprisingly, and in keeping with hopes that the iPad can turn around the fortunes of the media industry, many of the apps entering the market are from publishers. Marvel Comics has tapped ...

Masterclass: Personalised ads

By David Tiltman, 13 May 10, 12:00

with having their web usage tracked. So how should marketers approach behavioural targeting? And how can ... advertising and retention-focused below-the-line marketing. The company's e-marketing manager, Ian MacDonald ... in the market. Like Gierlinska, he believes the lack of clarity about what targeting is and what marketers can ...

Google watch - Google quits China and buys UK's Plink

13 May 10, 12:00

search market. The acquisition follows comments from Google executives that the search giant is aiming ...

Digital Work: From brief to browser

13 May 10, 12:00

, local Hasbro markets were expected to develop their own media plans around the Monopoly initiative ... heighten word of mouth around the launch of the kit. With no additional offline media or marketing spend ...