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Book flights on the go with Cathay Pacific iPad app

By Jacob Mathias, 27 July 10, 04:23

. James Ginns, Cathay Pacific general manager of marketing, said: "We are pleased to be one ... is launched in the Hong Kong market." Cathay offers flights from UK airports London Heathrow, Newcastle ...

Nickelodeon UK brings out SpongeBob app

By Jacob Mathias, 13 July 10, 02:25

apps to market. Roy Edmonds, Nickelodeon's digital director, said: "This is a great opportunity ...

The iPad bandwagon rolls into town

By Ben Bold, 28 May 10, 09:30

Accordingly, there are myriad brands making their iPad apps available today, including Sky, the FT and Marvel Comics. Unsurprisingly, and in keeping with hopes that the iPad can turn around the fortunes of the media industry, many of the apps entering the market are from publishers. Marvel Comics has tapped ...

Helen Edwards on Branding: From checkout to grave

By Helen Edwards, 11 May 10, 03:00

, will be nothing out of the ordinary. Helen Edwards has a PhD in marketing, an MBA from London Business School ... . - Tesco is the market-leader in boys' schoolwear, and it's not hard to see why: its school trousers ...

Overhyped and over here?

By Nicola Clark, 11 May 10, 12:01

The iPad has received acres of media coverage, bringing with it the risk that marketing directors could end up being blinded by the hype. The flurry of activity in marketing departments would certainly ... customers.' However, research from Simpson Carpenter, revealed exclusively in Marketing, shows ...

Editor's comment: Red button's valuable legacy

By Gareth Jones, 05 May 10, 12:00

LONDON - The marketing director of a car company once told me he loved the 'clunkiness

Helen Edwards on Branding: The third way

By Helen Edwards, 05 May 10, 12:00

It's one of marketing's tougher challenges. You're the number-three brand in an established market ... . Some tiddlers and niche brands nibble away at the market edges. You're charged with achieving strong ... . However, it will take something more substantial than narrative to dramatically shift share in markets ...

Digital Report: Keep your affiliates onside

By Andrew McCormick, 28 April 10, 12:00

Marketers looking to use affiliates for the first time must ensure they take steps to protect brand ... Imagine that you have a vast remote team of marketers that gets paid only when it makes a sale ... marketing networks claim to offer. These networks aim to push customers through to a brand's website ... purchase, the affiliate network is rewarded accordingly. It sounds simple, but many marketers have ...

Helen Edwards on Branding: Time to get touchy-feely

By Helen Edwards, 28 April 10, 12:00

if the news is bad. Other surveys may pop up through the year, but this is the one marketers take seriously ... 's something about BrandZ that can give marketers an unrealistic sense of control. Those finely calibrated ... on the Bonding, and we'll climb through this market turbulence and level off at a higher-value altitude ...