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Kantar releases grocery data app

By Jacob Mathias, 10 August 10, 03:11

The free app, aimed at sales, media and marketing professionals, enables users to access the most up-to-date sales and market share figures for all the major UK grocery retailers including Tesco ... , with an update due on 17 August, users can obtain data from the past three years. Kantar provides market ...

Talk Talk hires Project Canvas architect Chakkara as head of online

By Mark Banham, 02 July 10, 03:11

in the development of the iPlayer and Project Canvas. Prior to the BBC he was marketing director at NDS ...

Special Report: Affiliate Marketing - Battle of the brands

By Kim Benjamin, 13 May 10, 12:00

Mobile phone operators such as Vodafone and Orange now rely on affiliate marketing to convert ... surprise then that brands in this sector are among the UK's biggest-spending affiliate marketers, relying ... in the market for a new mobile phone are price-savvy and internet-literate, meaning they will look around for the best deal. Through affiliate marketing, mobile phone operators can tap into a series of websites ...

Alan Mitchell on Branding: Source of Apple's success

By Alan Mitchell, 14 April 10, 12:00

everything else as little more than an afterthought. Brandiosity is very tempting for marketers, because ...

Biggest brands: Top 100 online advertisers 2010

By Adam Woods, 30 March 10, 12:00

While the recession cut a swathe through above-the-line media channels, digital marketing grasped ... by the prospect of solid ROI at a time when they were striving to cut marketing costs. 'Advertising budgets ... ' online marketing abilities, allied to a general trend of online price deflation, has helped to take some ... , affiliate marketing, mobile and online display in general). Overall, financial services was the biggest ...

Biggest brands: Top 100 advertisers 2010

By Nicola Clark, 23 March 10, 10:00

Many major brands were forced to scale back their marketing budgets during 2009, allowing those ... Last year was one most marketers would prefer to forget. Industry bodies' frantic entreaties ... , imposed the most drastic cuts in their marketing budgets. In proportional terms, banking group Santander ... stood at a much-reduced 15.7m. Barclays was not far behind, slashing its marketing budget by 35 ...

Mark Kleinman on marketing and the City: Pushing the envelope

By Mark Kleinman, 24 February 10, 12:00

The sense of political hiatus in Westminster is palpable, even as the financial markets await ... , at least, it has a fighting chance. This is important to the marketing community because, diminishing ... has about 17% of the market, versus Royal Mail's 30%, and there is little doubt that it, and other ...

O2 to roll out spin-off brand

By Staff, 29 September 09, 12:00

suggestions for product innovation. Marketing for Giffgaff is being led by Kylie Evans, the former head of marketing for ITV's digital channels, who joined O2 this summer. The launch campaign, created by Splendid ...

T-Mobile hires Gopalan as chief marketing officer

By Ed Kemp, 21 April 09, 10:10

LONDON - T-Mobile has hired Srini Gopalan as chief marketing officer. ... through customer relationship management, loyalty and retention, brand development and all marketing ... to becoming managing director in 2007, he was head of marketing and analysis at Capital One. Gopalan, a ...

What it's really like inside BT

By Becky Wilkerson, 21 January 09, 02:25

Marketing asked BT's marketers what it's like to work there ... How do you come up with fresh marketing ideas? Because we are such a big company, just talking ... the marketing team in three words. Passionate, dynamic, accountable. What is the main marketing challenge ... the marketing team socialise outside office hours? You might find the odd BT person in The Paternoster off ...